Company Description
Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.
As the Digital and Content Marketing Executive for our Everlast Gyms brand, you will play a key role in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth. You will collaborate with the Head of Marketing and other internal teams and leverage your expertise to deliver impactful marketing to our target audience. You will support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry.
This role is an office-based 5 days a week in our Shirebrook office
Job Description
- SEO Optimisation: Implement and optimise SEO strategies to enhance Everlast Gyms' online visibility and rankings.
- Email Marketing: Design and execute email campaigns to promote services, events, and membership offers.
- Paid Advertising: Plan and manage paid ads on Google, Meta, and other platforms.
- Analytics and Reporting: Track and report on digital campaign performance using analytics tools, offering actionable insights.
- Website Management: Keep the gym's website updated, user-friendly, and conversion-optimised. Drive traffic and improve user experience.
- Collaboration: Work with wider marketing team, central teams and stakeholders to align digital strategies.
Qualifications
- Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS and email marketing software.
- In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
- Understanding of SEO best practices and the ability to optimise content for search engines.
- Analytical skills to interpret data and adjust strategies accordingly.
- Creative thinking for helping to develop innovative digital campaigns.
- A focus on achieving measurable results and ROI for digital marketing initiatives.
- Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
Additional Information
- Think without limits - Think fast, fearlessly, and take the team with you.
- Own it and back yourself - Own the basics, own your role and own the results.
- Be relevant - Relevant to our people, our partners and the planet.
Top Skills
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
