Cybersecurity Platform Immersive Labs Rebrands to Immersive

The rebrand includes a newly renamed cyber drills platform, Immersive One.

Written by Ashley Bowden
Published on Feb. 12, 2025
An image depicting cybersecurity is shown.
Image: Shutterstock

Immersive, formerly known as Immersive Labs, recently announced its rebranding. The Bristol-based company specializes in people-centric cyber resilience. It works to help enterprise organizations continually prove their ability to prevent and respond to cyber threats, especially amid evolving threats and new challenges posed by AI.

The company’s platform, now called Immersive One, aims to provide dynamic and realistic exercises for various teams and functions, allowing them to improve their organization’s overall cyber resilience. Immersive’s new brand reflects the company’s growth from a single training platform to a comprehensive resilience and readiness solution that encompasses the entire workforce and can cater to specific roles like developers and cloud engineers.

Having evolved since 2017, when it offered a series of cybersecurity labs, Immersive now provides a range of cyber skills development solutions, including cybersecurity training, exercises, ranges and cyber drills to upskill both technical and non-technical teams. It works to help companies improve response speed and quality and career development and recruitment while reducing app vulnerabilities and cybersecurity costs.

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