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Lead the development and execution of strategic marketing plans to enhance online sales growth, digital customer experience, and brand presence. Manage marketing managers for product categories and ensure consistent brand messaging. Collaborate with channel owners for marketing strategies and analyze market trends for growth opportunities.

Provide analytical support to Product and Stakeholder teams by exploring user behavior, developing user archetypes, creating KPIs and dashboards, analyzing A/B tests, and crafting narratives about emerging trends. Maintain relationships with various teams.

Manage data infrastructure for personalization, discovery, and relevant advertising experiences. Support revenue diversification initiatives through data insights sales. Work on an aggressive 3-4 year expansion plan to triple the business size.