At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.
This Position reports to:
UK & Ireland Sales Manager
Are you ready to lead the charge in transforming the welding industry through cutting-edge robotics? ABB Robotics UK Ltd is seeking a dynamic, entrepreneurial salesperson to spearhead our business development efforts in robotic welding. This national role is central to our UK & Ireland sales strategy and offers you the chance to make a significant impact in a rapidly growing market.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters because the progress we make here creates real impact out there.
What’s in it for you?
We want you to bring your full self to work — your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
Your Role and Responsibilities
In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact.
Work model: Home-based / Hybrid / National role (UK & Ireland) {#LI-remote}
Lead business development for robotic welding nationally, focusing on both existing and new customers
Develop and implement sales strategies and budgets, ensuring regular engagement with key accounts and prospects
Identify and nurture relationships with system integrators and OEMs, expanding ABB’s reach and credibility across Yellow Goods, Agriculture, Earth Moving Equipment and General Industry sectors
Negotiate specifications and pricing to maximise value for ABB while meeting customer needs
Monitor client financial status and manage risks related to contracts and pricing
Champion ABB’s Quality Customer Experience (QCE) programme, building lasting partnerships and delivering exceptional service
Propose and support innovative marketing campaigns, and represent ABB Robotics at industry events and open houses
Qualifications for the Role
Proven sales or technical engineering experience (5+ years), ideally within robotics or industrial automation
Experience in business development, sales strategy or related commercial roles
Knowledge of welding processes (desirable but not essential)
Strong relationship-building and stakeholder management skills
Mindset to innovate, take ownership and drive continuous improvement
Full UK driving licence and right to work in the UK
Why This Role?
Shape ABB’s Growth: You’ll be the driving force behind expanding ABB’s presence in robotic welding, identifying new opportunities and building strong relationships with end users and system integrators
Autonomy and Influence: Own and execute the sales strategy for robotic welding, working closely with the Sales Manager and Channel Manager
Innovation at Scale: Join a global leader with over 500,000 robots installed worldwide, helping customers build smarter, more flexible and efficient operations
Collaborative Culture: Be part of a motivated, supportive team that values curiosity, collaboration and personal growth
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
Competitive salary
25 days annual leave plus bank holidays
Competitive contributory pension scheme
Life assurance
Flexible benefits scheme (including options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
Internal mobility opportunities, mentorships and access to projects globally
Employee Assistance Programme
Generous employee referral scheme
Company car or cash for car allowance
Home based / Flexible working
Private medical cover (with partner/family options)
Generous bonus scheme
For the 5th consecutive year, ABB UK has been recognised as a Top Employer in the UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and is demonstrated through excellent HR policies and people practices.
More About Us
This role sits within ABB’s Robotics business, a leading global robotics company. We’re entering an exciting new chapter following the announced plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognised technology group focused on AI, robotics and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics alongside world-class experts in a fast-moving, innovation-driven environment.
Join us
Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.
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#RunwithABB #ABBCareers
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.


