At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Who we are
Acquisition Marketing is focused on planning and executing outbound digital marketing campaigns with the primary objective of acquiring new customers. Team members are responsible for developing and implementing strategies to reach a broader audience, leveraging various online channels such as social media, search engine marketing, app marketing, and video advertising. They use data-driven insights to optimise campaigns and drive efficient customer acquisition, working closely with cross-functional teams to ensure the successful expansion of the user base. Success in this role is measured by the ability to effectively grow the customer base while maintaining a strong return on investment.
About the right team member
The Acquisition Marketing Associate is responsible for driving customer acquisition through the execution of paid social campaigns. This role involves managing day-to-day operations, budgets and campaign optimisations. The ideal candidate has a working knowledge of the paid media ecosystem, including Facebook, Instagram, TikTok, Snapchat. The candidate should display analytical skills, problem-solving ability and motivation to stay ahead in the ever-evolving paid social landscape. This role is paid-only and does not involve organic social media management.
About the role
- Assist in the creation, execution, and optimisation of paid social media campaigns across Facebook, Instagram and TikTok
- Monitor campaign performance, providing insights and recommendations for optimisations based on key metrics
- Work closely with creative teams to develop assets which align with campaign objectives and target audiences
- Continuously test and iterate on creatives, audience targeting, and bidding strategies to improve performance
- Help ensure media is executed within budget while optimising for maximum performance
- Stay informed on the latest trends, best practices, and platform updates related to paid social
- Execute testing roadmap, including tracking learnings and proposing new tests
Skills & experience
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 1-2 years hands-on paid social marketing experience (Facebook, Instagram, TikTok)
- Solid understanding of social media platforms, campaign objectives, and optimisation techniques
- Results-oriented, with a track record of exceeding acquisition targets
- Strong understanding of paid performance drivers and paid user funnels
- Experience with managing multiple campaigns and projects simultaneously
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional stakeholder management, communication and organisational skills
- Adaptable mindset with the ability to think creatively about problems
- Agency experience is a bonus
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
