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MTN Group

Analyst - Content Marketing.Marketing NG

Sorry, this job was removed at 07:23 p.m. (GMT) on Monday, Jul 06, 2026
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Remote
Hiring Remotely in Nigeria
Remote
Hiring Remotely in Nigeria

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Reports To: Manager - Digital Marketing Brands

Division: Marketing 


Mission:
  • Create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress, while increasing awareness across digital platforms.
  • Develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.
  • Provide a structured platform for different business units (e.g., HR, Corporate Communications, Sustainability, Marketing) to showcase their initiatives and messages through coordinated content.


Description:
  • Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
  • Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
  • Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
  • Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
  • Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
  • Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
  • Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
  • Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
  • Track regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base

Education:
  • A first degree in business-related or any social science discipline
  • Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
  • Knowledge of content management systems (CMS), SEO, and social media platforms
  • Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
  • Fluent in English

Experience:
3-7 years’ experience which includes
  • Minimum of 3 years’ experience in digital marketing
  • Creating and managing digital content across websites and social media
  • Analyzing content performance, engagement, and audience insights
  • Supporting content campaigns and editorial calendars
  • Working with creative, social media, and marketing teams
  • Optimizing content using SEO and performance data

About Us

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.

At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. 

We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Obsessions: How We Do It

The behaviors that keep our culture strong and safe.

1. Light It Up!

Always Do This:

🔹 Bring all your heart and all your smarts to us.

Never Do This:

❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself.

2. Raise Your Hand. Speak Your Mind.

Always Do This:

🔹 Respectfully but firmly challenge any threat to what we stand for.

Never Do This:

❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you.

3. Collaborate. Don’t Isolate.

Always Do This:

🔹 Share what you know and respect what others can teach you.

Never Do This:

❌ Never think that you are great unless you help make others great too.

4. Things Always Get Better Here.

Always Do This:

🔹 Take your own steps forward to improve and strengthen us.

Never Do This:

❌ Never believe or cause others to believe that "not now" means "not ever."

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Then, join MTN Nigeria!

Welcome to our Y’ello Family, where our people are our most critical competitive assets.

If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.

Our Employee Value Proposition enables you to:

🟡 Work with meaning

🟡 Connect to develop

🟡 Thrive in positivity

🟡 Grow with purpose

Live inspired.

It’s a great place to work! Take that bold step and apply today!

*Eligible Females and People with Disabilities are encouraged to apply.

*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. 

*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.

For whistle blowing and reporting fraudulent recruitment activities, contact us via [email protected]

By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).

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