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About This Role:
As a member of Forrester’s event sales organization, the Audience Acquisition Rep communicates the value proposition of attending a Forrester event. This role serves as a product expert to drive Forrester’s event attendance and sell net-new event tickets to attend our global summits and forums. The successful candidate will partner with sales reps and customer success managers to guide Forrester’s clients and prospects in attending the most relevant events aligned with their business initiatives.
The Audience Acquisition Rep also supports internal Forrester needs related to event tickets. This includes assisting in reporting analysis for event tickets, working on event ticket projects, resolving technical attendee registration or ticket fulfillment issues, and answering general questions about Forrester events. The focus is on driving attendance, building awareness, and initiating adoption of and engagement with Forrester events.
Job Description:
- Sell net-new tickets for Forrester events with primary focus on but not limited to EMEA and APAC events.
- Prospect the right personas to garner interest and convert ticket sales for Forrester’s EMEA and APAC flagship events.
- Build expertise across Forrester’s research areas to map client business initiatives to Forrester’s events to drive event attendance, support renewal rates, and lead to additional event ticket enrichment opportunities.
- Develop and evolve creative, strategic, and brand-building programs using digital and social media channels to promote Forrester events.
- Systemize your sales pitch to showcase the value of attending a Forrester event.
- Leverage client engagement activity within your portfolio to create an event engagement strategy to drive attendance.
- Partner with the account teams to promote upcoming events and discuss account health, value, and opportunities. Execute on events engagement strategies with your accounts to drive tickets sales. Coordinate with event programming, operations, product and marketing teams to promote a high-quality event experience.
- Manage the assigned events inbox, field support requests on Forrester’s website, and take calls to the events general support line.
- Collaborate closely with the global event sales and customer success teams to share best practices, ensure standardized training and capabilities, and meet shared goals.
- Use the Forrester event registration platform, CRM system, event mobile app, and other technologies to support event customer service, attendee registration and reconciliation, onsite experience, and activity and opportunity tracking.
- Track all activity and correspondence of Forrester’s CRM system. Follow up on tasks, leads, fulfillment items, and registrations within expected service levels.
- Be available to travel internationally for Forrester events, as required.
Job Requirements:
- A bachelor’s degree and a strong academic record.
- Experience communicating to high-level (C, VP, and director-level) executives.
- Some experience as a related product specialist or in sales.
- History of prioritizing multiple tasks and meeting deadlines.
- Proficiency in Salesforce.com or other CRM systems.
- Success in driving solution-oriented client engagement to internal and/or external clients.
- Strong attention to detail, a high degree of organization, and a proficiency in leveraging internal systems.
- Strong high-level relationship skills: the confidence to hold conversations with senior-level executives via email and phone.
- Demonstrated the ability to thrive in a high-energy, fast-paced, and collaborative environment to achieve business results.
- Demonstrated project management and collaboration skills across functional groups.
- Knowledge of using social, inbound, content, and outbound marketing to engage with accounts.
- A critical thinker with the ability to solve complex problems and drive innovation.
- Proven strong communication and writing skills.
- Self-motivated and collaborative in achieving team goals.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
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The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
