The Brand Manager will implement brand strategy, develop marketing plans, manage product and packaging initiatives, and drive sustainable growth for the Oreo brand in MENAP markets.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
In this role, you will be responsible for transforming our iconic Oreo brand. As the spearheading Biscuits & Baked Snacks brand for MENAP, we are set for an incredibly playful & truly exciting future.
You will have the opportunity to bring the OREO communication and innovation strategy to life, partnering with multifunctional and multimarket stakeholders to drive penetration and shares, and deliver strong, sustainable business growth.
This opportunity offers a bright long term career pathway, within an exceptional working environment. Come and be part of this next chapter in our growth journey.
What you need to know about this position:
Education / Certifications:
Bachelor's degree in business, marketing or any relevant field.
Job specific requirements:
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset-a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
In this role, you will be responsible for transforming our iconic Oreo brand. As the spearheading Biscuits & Baked Snacks brand for MENAP, we are set for an incredibly playful & truly exciting future.
You will have the opportunity to bring the OREO communication and innovation strategy to life, partnering with multifunctional and multimarket stakeholders to drive penetration and shares, and deliver strong, sustainable business growth.
This opportunity offers a bright long term career pathway, within an exceptional working environment. Come and be part of this next chapter in our growth journey.
What you need to know about this position:
- Building Brand equity: deliver brand promise, vision, position & architecture. Drive consumer understanding & insights that define our consumer needs, attitudes & values in order for consumers to have a stronger & more impactful brand experience across the region.
- Deliver best in class, tailored integrated marketing communication plans embedded in consumer need and winning across touchpoints while building strong agency relationships across advertising/activation, media, PR, design.
- In conjunction with cross functional partners, Finance, RDQ and Operations, develop portfolio recommendations and set the marketing mix using actionable insights for New Product Development, Packaging, Pricing and Promotion.
- Support end to end process management from idea to execution partnering with cross functional stakeholders to deliver innovations.
- This is a remote role, with Manager based in another location and requirement to work across multiple markets.
Education / Certifications:
Bachelor's degree in business, marketing or any relevant field.
Job specific requirements:
- 5 years of marketing experience in a BM role in FMCG.
- Experience in FMCG marketing with an excellent track record project delivery and commercial experience.
- Openness to learn & grow, with a demonstrated ability to execute in a large, complex organization
- Strong commercial / financial acumen and analytical skills.
- Proven experience delivering complex projects within a stage gate innovation framework
- Excellent stakeholder management and communication skills
- Proven experience delivering creative excellence with external agency partners.
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Top Skills
Marketing
Project Management
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