About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Channel Marketing Operations Senior Manager is responsible for leading and scaling marketing operations frameworks, driving strategic optimization of processes, and ensuring seamless execution of regional and global channel marketing initiatives.
This role operates with full autonomy and strategic ownership, focusing on:
- Transforming operational workflows into scalable, high-impact systems
- Embedding innovation (including AI and automation) into marketing processes
- Driving alignment across global stakeholders, internal teams, and external partners
The role combines hands-on execution with strategic leadership, requiring the ability to translate complex business needs into structured, efficient, and measurable operational models
Day to day responsibilities
1) Strategic Operations Leadership
- Own and continuously evolve global channel marketing operations frameworks
- Identify opportunities to scale, standardize, and automate processes across regions
- Introduce innovative approaches (e.g., AI, workflow automation) to improve efficiency and output quality
2) Cross-Functional Alignment & Stakeholder Management
- Build and maintain strong relationships with program sponsors, Partner Marketing teams, and key stakeholders
- Act as a central point of operational alignment across internal teams and third-party agencies
- Translate strategic objectives into actionable workflows and execution plans
3) Process Optimization & Governance
- Lead the design, documentation, and governance of marketing processes and workflows
- Ensure all documentation remains up to date, relevant, and scalable
- Proactively identify inefficiencies and implement improvements across programs
4) Program & Campaign Operations
- Oversee and optimize execution of Partner Marketing Campaign (PMC) processes
- Monitor campaign performance and utilization, providing insights and recommendations
- Ensure consistent delivery standards across all channel marketing initiatives
5) Agency & Vendor Management
- Own relationships with localization, demand gen, content creation and other relevant third-party agencies
- Optimize localization, approvals and other workflows to improve speed, quality, and cost efficiency
- Ensure external partners are aligned with operational standards and SLAs approved by the client
6) Operational Delivery Oversight
- Oversee execution of key operational tasks, including:
- AV ticket creation and management in SFDC
- Event promotion via social platforms and web channels
- Channel portal and PMC content updates
7) Reporting, Insights & Continuous Improvement
- Define and evolve reporting frameworks for campaign performance and operational KPIs
- Provide actionable insights to improve program impact and efficiency
- Drive continuous improvement cycles across all operational workflows
8) Leadership & Capability Building
- Provide guidance and direction to operational team members or junior roles (if applicable)
- Foster a culture of accountability, innovation, and continuous improvement
- Act as a thought partner to leadership on operational strategy and transformation
- Maintain a commercial mindset that helps us understand the client evolving needs where TCC can support providing additional services
What we value
- Strategic mindset with operational depth
Ability to move beyond execution to redesign and scale processes globally
- Innovation & forward-thinking approach
Proactively introduces automation, AI, and new ways of working and tools to increase efficiency
- Autonomy & ownership
Operates independently with full accountability for outcomes and decisions
- Stakeholder influence
Strong ability to align senior stakeholders and drive cross-functional collaboration
- Process excellence & attention to detail
Ensures high-quality documentation, data governance and accuracy, and execution standards
- Problem-solving & proactivity
Anticipates challenges, removes blockers, and drives continuous improvement
- Execution under pressure
Manages multiple priorities while meeting strict SLAs and deadlines
Benefits:
• 35 hours of work per week
• Generous Holiday package + National bank holidays
• Opportunity to join a growing business with lots of opportunities to influence.
• 100% Remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.
• Temporary International Remote Working Opportunities
• Life assurance scheme
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business.
