We are seeking an experienced and dynamic Creator Success Manager (MENA) to lead and expand our influencer marketing strategy in the region. This role is responsible for identifying, building, and maintaining relationships with key influencers, content creators, and brand ambassadors across multiple content platforms. The ideal candidate will have a strong understanding of the MENA digital landscape, social media trends, and influencer partnerships, as well as a proven track record of executing successful influencer campaigns
RESPONSIBILITIES
- Establish and manage a network of top-tier content creators and social media influencers.
- Develop and manage relationships with creators and influencers to ensure long-term partnerships.
- Negotiate and manage contracts, fees, and expectations with creators and influencers.
- Collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness.
- Liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities.
- Keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns.
- Work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks.
- Define performance goals, create rosters, track conversions, and measure influencer performance success.
- Responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities.
- Monitor and adjust partnership strategies in accordance with best practices and relevant trends.
- Develop and execute the influencer marketing strategy in MENA to drive brand awareness, engagement, conversions, and creator user acquisition.
- Track, analyze, and report key performance metrics (KPIs) for influencer campaigns, providing insights and recommendations for optimization.
- Stay up to date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement.
- Manage the influencer marketing budget for MENA, ensuring efficient allocation of resources.
REQUIREMENTS
- 5+ years of experience in an influencer marketing role with extensive experience working directly with influencers and streamers.
- Passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms.
- Direct experience with gaming publishers, products, and expertise in mobile and videogame established and rising influencers.
- Strong knowledge of gamers and influencers across Twitch, YouTube, Facebook, Instagram, Twitter, and TikTok
- Strong interpersonal skills with the ability to build relationships and work effectively with a diverse range of people.
- Excellent communication, writing, presentation, and organizational skills.
- Ability to manage multiple projects simultaneously and prioritize demands.
- Data-driven with experience setting clear goals and KPIs.
- Experience working with and/or managing influencer marketing agencies from the RFP process through execution and wrap report.
- Fluent in Arabic and English
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Bachelor's Degree
- Previous experience in e-commerce, gaming, or technology sectors.
- Understanding of paid influencer collaborations and how to integrate them into organic strategies.
- Experience with affiliate marketing, influencer gifting programs, and community-driven content
Preferred Qualifications:
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 28 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
About company
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide.
Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more.
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