CRM Copywriter

Job Description:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively affect people, businesses and society. Established in June 2022, Dentsu Creative is integrated with Dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Role Purpose

Are you a wordsmith with a passion for crafting compelling messages across digital landscapes? Join Dentsu Creative’s Performance Creative team, where you’ll work on developing standout creative ideas, bringing copy to life for a range of digital, social, and CRM communications. We’re looking for a Copywriter who is creative, curious, enthusiastic, and a natural problem solver with a strong work ethic.

What You’ll Be Doing

• Developing ideas and creative concepts to solve marketing and business problems for clients, while producing engaging content for audiences

• Developing and writing impactful copy across various digital channels, including social media (paid and organic), video, email and digital display formats

• Crafting messages that adapt to different brand voices and resonate with diverse audiences

• Creating detailed copy matrices to streamline and clarify messaging strategies

• Translating client objectives into clear, engaging copy that aligns with brand goals and drives performance

• Contributing to the creative process from ideation to execution, collaborating closely with designers to bring your words to life

• Constantly learning and applying insights from creative testing and optimisation to refine and enhance performance-driven copy

What you bring

• Demonstrable experience in advertising copywriting is a plus, but passion and a strong portfolio matter most

• A knack for translating complex ideas into engaging, actionable copy

• Strong understanding of performance creative, with an eagerness to learn about datadriven copywriting that drives results

• Excellent time management and an ability to juggle multiple projects

• Self-starter with a collaborative mindset, thriving in a team environment and eager to work hand-in-hand with designers

• Naturally curious with a love for words and an attention to detail that borders on geeky— yes, you know the difference between an en dash and an em dash!

Key Responsibilities

• Writes narratives, scripts and storyboards, annotations and treatments

• Expresses ideas with clarity; on brand; on message and targeted to audience

• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity

• Comprehends and understands brand continuity, brand guidelines and brand positioning

• Creatively supports the effective use of technology and its applications to solve business problems

• Contributes work to pitches

• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration

• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors

• Executes creative concepts together with Art Director at the direction of the creative director

Additional Information

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• You'll have a hybrid working schedule, with flexible start/end hours

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your

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