The Group: Morningstar's mission is to empower investor success. The Morningstar Indexes business furthers our mission by transforming Morningstar's high-quality investment data, independent research and technological expertise to deliver unique, differentiated index products and services. We believe that investors have a choice, and we stand behind our commitment to being a positive catalyst for index industry change.
The Role: We are looking for a Marketing Manager to who is eager to help us drive an integrated global campaign strategy designed to elevate market awareness; support scalable sales influence and enablement programs; and deliver demand generation campaigns that drive pipeline and revenue for Morningstar Indexes. This role works cross-functionally across the Marketing organization, Sales, Business Development, Customer Success, Partner, Product, and other teams. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line. This position will be based in London and hybrid office attendance is required.
Responsibilities
- Refine Morningstar Indexes Demand Generation infrastructure, following established Morningstar frameworks.
- Build strategic campaigns to meet pipeline goals for new and existing business with a focus on persona, industry and geography.
- Oversee all promotional planning and execution of content-led thought leadership programs and materials.
- Coordinate, scope, and identify resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline.
- Work cross-functionally with various departments to execute integrated marketing campaigns.
- Support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up.
- Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration
- Oversee and coordinate business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies.
- Ensure all programs are adhering to goal setting, ROI, and delivery of success.
- Continuously refine lead qualification, nurturing, and segmentation strategies to improve conversion rates across all funnel stages.
- Partner closely with Sales to improve targeting and develop campaigns that address specific customer pain points and market needs.
Requirements
- 5+ years' experience in B2B marketing with a strong emphasis on direct marketing and demand generation.
- Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for financial services companies.
- Strong project management skills and ability to use data to guide decision-making and resource allocation.
- Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously.
- Highly strategic, consultative player who can problem-solve, plan (think) and execute (do).
- Experienced writer with the ability to adapt messaging across Institutional, Wealth and Retail audiences.
- Ability to think outside of the box and innovate the art of marketing.
- Proven track record managing multiple priorities with cross-functional teams.
- Ability to articulate and present plans to sales leaders and executives.
- Bachelor's degree or equivalent work experience.
001_MstarInc Morningstar Inc. Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
