We are seeking an experienced and results-driven Digital Marketing Director to lead a performance marketing centre of excellence - building awareness and consideration for our subscription products, efficiently acquiring new customers and supporting ongoing engagement.
This is an important role, reporting into the Senior Director of Acquisitions. We will require someone with expertise in paid media and content marketing strategy, full-funnel marketing and agency management, to deliver key initiatives and results in 2025 as a foundation for our growth plans.
The ideal candidate has significant experience gained within a publishing/ media environment, with a demonstrable track record delivering subscription growth, and optimising performance from in-house teams and external agencies and suppliers.
What you'll be doing
The Customer Revenues department operates as a collaborative centre of excellence, delivering full funnel, omni-channel subscriptions marketing across 70+ print and digital brands.
You will lead two teams - the Performance Marketing team, who co-ordinate and execute PPC and social media activity for all our subscription brands, and the paywall marketing team for Specialist brands.
You will oversee PPC and social media advertising, and optimise organic activity in collaboration with brand teams, facilitating data-driven and innovative marketing that delivers awareness, consideration, and conversion, optimising lifetime value and ROI for our brands in the UK and US.
Experience that will put you ahead of the curve
- Proven experience in a senior performance marketing role, ideally within a publishing or subscription-based business
- Experience working with media paywalls, subscription models, and / or digital products, ideally in both the UK and US
- Hands-on expertise in PPC, paid social media advertising, and content marketing
- Strong financial acumen and analytical skills, with the ability to interpret data, generate insights, and optimise performance
- Demonstrated ability to lead, manage and develop high-performing teams
- Excellent stakeholder management and collaboration skills
What's in it for you
The expected range for this role is £52,000 - £80,000
This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P3
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.
Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
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