Please note: This position is remote and available only within the EU region. Candidates must be in the EU and eligible to work in the region to be considered for this role. We do not provide Visa Sponsorships.
The world of esports/gaming is growing and so are we!!
We’re looking for a driven, agile and accomplished Brand Management and Franchise Marketing individual to join us in our mission to shape the future of fandom and become a distinctive player in the global brand arena (and, within EFG!) as the Director, Consumer Marketing, Esports.
As the gaming and esports realm continues its remarkable ascent, we’re growing in stride.
We’re now in search of adept individuals—experienced leaders in Marketing Management—to join our squad and become the driving force as our Director Consumer Marketing - Esports.
To maintain the seamless flow, a missing element beckons for attention:
Acting as the voice of the community, the Marketing team is poised to champion the voice of the players to ignite a fan-first approach, and become a strategic growth engine for EFG. It serves as the main lead to orchestrate a cross-functional squad with a direct relationship with the product organization for EFG’s owned and operated business units, taking a key role on their leadership team by ensuring the full marketing offense – from curating the right insight to activating the product and tracking the performance of our efforts: ensuring strategic alignment and delivering world-class execution of the plan.
In the dynamic realm of esports and gaming Marketing, the stewardship of the three-year franchise marketing strategy grounded on serving players and fans’ needs rests with us, and you as the primary custodian. With a superb synergy across various functions, we as a team, are looking for an autonomous, proactive and team player leader to elevate our product positioning and brand purpose, in congruence with brand partnerships and the product marketing organization.
What you will be doing:
- Drive the global consumer marketing strategy and positioning for Esports portfolio of products, including content strategy.
- Responsible for expanding adoption of EFG’s Esports product offerings by driving new user acquisition, engagement and retention.
- Be the center of the Marketing offense, leading efforts for integrated cross-functional plans in collaboration with the marketing peers in Fan Engagement & Creators, Brand Creative & Design Studio, Consumer Commerce, Merchandise, PR & Corporate Comms, and Planning & Operations.
- Manage and allocate marketing budget in an effective and timely manner to support the business priorities and commercial revenue targets.
- Co-Lead the development in close collaboration with the VP of Consumer Marketing, and the Product leaders, of the annual marketing strategy, GTM plans.
- Create and activate marketing initiatives with the focus to drive ticket sales, attendance and increase EFG’s Hours Watched across FACEIT Watch, YouTube and Twitch.
- Accurately manage the marketing budget to fuel the growth and success of the direct-to-consumer and ensure annual revenue and business performance targets are met.
- Lead Marketing input as the voice of the customer on cross-functional strategic projects to create the future of our brands and products’ direct-to-consumer opportunity, inclusive of integrated marketing plans.
- Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.
About you:
- Outstanding interpersonal and leadership skills with the ability to influence decision makers, internal and external, across a highly-matrix organisation to reach goals and objectives.
- Build strong working relationships with leaders across global EFG teams (e.g. sales, product, business development, marketing, human resources and finance) and at all levels.
- Experience leading a successful team, with the ability to instill a positive culture built around open dialogue, mutual trust, respect and accountability.
- Success in this position requires leadership, agility, ability to influence without direct authority, and desire to thrive in a dynamic, collaborative environment.
- Uses understanding of cultural differences to influence actions and decisions.
- As you will be working closely with global teams, regular international travel may be required as well as a flexible approach to working hours.
- Bachelor’s degree required or equivalent. Master’s degree or equivalent preferred. Relevant additional experience will be accounted for in lieu of degree
- Experience working with data-driven, growth, lifecycle and performance marketing
- Extensive experience in developing one-to-one communication on a global scale
- Experience with working closely with agencies and in-house creative teams
- Experience with brands focused on entertainment, culture or youth preferred
- Ability to collaborate and drive cross-discipline programs
- Consistent record of handling uncertainty, projects in different stages of maturity, and stakeholders in both commercial and engineering teams
- Excellent communication and presentation skills; analytical skills
- Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
- Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management.
Application information:
Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.
Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.
Our Recruitment Process – What to Expect?
Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look
at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us!
About us @EFG:
EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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