Director, Digital Marketing

Director, Digital Marketing 

Are you an experienced digital marketing leader with a background in B2B? 

Are you passionate about delivering best-in-class digital marketing programs and activating go-to-market strategies?  

Do you excel at working with multiple stakeholders, ensuring alignment and engagement to drive successful marketing campaigns? 

About the Team 

This role sits within the Academic & Government Acquisition and Customer Engagement Marketing team, a dynamic group responsible for activating campaigns and programs that support demand generation, pipeline, and retention across the customer lifecycle. This team thrives on collaboration, innovation, and knowledge sharing. With a strong focus on digital excellence, the team works closely with field, and solution marketing teams to ensure alignment and maximize marketing effectiveness. 

About the Role 

We’re looking for a Director, Digital Marketing, to lead this newly formed team within the Academic & Government Acquisition and Customer Engagement function. This team will play a critical role in Field-level campaign activation and strengthening the alignment and efficacy between Field and Global campaigns. This leader will work cross-functionally to drive consistency in digital execution, elevate digital marketing capabilities, support global campaign amplification, and ensure seamless field-specific support. Outside of our US posting location, we are open to applicants within APAC and EMEA as we have team members within these locations.  

Responsibilities 

• Leading, mentoring, and developing a team of digital marketers to drive excellence in execution and strategic alignment.  

• Working with Field Marketing Directors and Acquisition and Customer Engagement Directors to establish cohesive ways of working. 

• Fostering an environment of upskilling and professional growth. Develop expertise in using digital channels to engage customers across the lifecycle. 

• Managing the team workload and capacity, effectively. Identifying opportunities to streamline work, optimize resource allocation, and leverage cross-functional support 

• Working with Acquisition and Customer Engagement to identify and drive foundational projects that enhance campaign effectiveness, aligning with the broader Research Marketing team on the roadmap.
• Collaborating with Field Marketers to design and activate multi-channel digital marketing campaigns to drive awareness, build audience, and attract leads and support bookings targets. 

• Delivering support to Field Marketing, ensuring local teams continue to receive tailored digital marketing expertise. 

• Optimizing the Field digital marketing mix across paid search, paid social, SEO, and display advertising to maximize ROI for Field campaigns. 

• Working with Acquisition and Customer Engagement to optimize our newsletter, web and social strategy. Balance Field-specific challenges with scalable approaches and customer experience. 

• Co-designing and executing digital Account-Based Marketing (ABM) campaigns with Field Marketing and supported by Acquisition. Ensure field-led ABM strategies are effectively translated into digitally executed programs. 

• Supporting Customer Engagement and Customer Success initiatives by collaborating on digital programs that enhance customer experience and retention. 

• Establishing consistent ways of working across the team, ensuring best practices in digital marketing execution across regional and global programs, creating a structured and scalable approach to campaign management and activation. 

• Helping develop clear processes and guidelines for platforms (e.g. IPM and Demandbase) 

• Developing effective processes for localization and amplification of global campaigns, working with the Acquisition team. 

• Leveraging Monday.com to create a single, transparent view of all digital campaigns within specific markets. 

• Inputting into the development of robust reporting frameworks to track the effectiveness of digital campaigns with Field Marketing, Acquisition and Customer Engagement. 

Requirements 

• Have 8+ years of experience in digital marketing, with a strong background in B2B across key digital channels including paid, social, SEO, email, CRM. 

• Comfortable working remotely, and able to be flexible in working hours to accommodate a globally dispersed team and stakeholders. 

• Experience in leading and developing marketing teams, particularly in a matrixed or global organization. 

• Have deep stakeholder management skills, with the ability to influence cross-functional teams and senior leadership. 

• Display expertise in digital campaign management and execution. 

• Have deep understanding of Field Marketing and the alignment between regional and global campaigns/programs. 

• Experience in demand generation acquisition and engagement strategies. 

• Display proven experience in developing process and systems to drive standardization and efficiency. 

• Able to interpret data into meaningful insights to optimize campaigns and communicate to stakeholders. 

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits
• Employee Assistance Program
• Retirement Benefits
• Various Leave Programs
• Educational Assistance
• Disability, Life and Accidental Death Insurance
• Paid Vacation
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.