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The Regional Marketing team drives awareness and understanding of GitLab's benefits with integrated campaigns, including in-person and digital experiences. We are looking for a seasoned marketer and people-leader to drive the development of local field marketing efforts in AMER in close partnership with sales leadership. This work will include managing a high-performing team of field marketers, and planning and executing an AMER customer-facing event strategy that drives customer value and sources, generates, and progresses pipeline.
What You’ll Do
- Lead AMER regional marketing, building strong and productive relationships with our marketing and sales organization, and other GitLab colleagues
- Be the voice of the field to the broader marketing team, including sales insights and inputs to directly impact marketing strategy and in turn be the primary representative of the broader marketing team to field sales
- Scale field marketing activities and impact, while balancing the unique needs and characteristics of the AMER markets, including Canada and LATAM, while putting GitLab’s customers at the center of everything
- Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly
- Play an active role as part of the Regional Marketing Leadership team; including aligning and connecting strategy to top of funnel of motions, collaborating with ABM to extend and amplify efforts and contribute to local success
- Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management
- Continually experiment, test and iterate programs to define best practice and evolve program as the business grows
What You’ll Bring
- 10+ years progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams
- Team management and development skills, including career development and coaching; experience managing people managers
- Track record of delivering results in line with overall business objectives through operational excellence, including accelerating and progressing pipeline
- Data-driven, using data to measure results and inform decision making and strategy development
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
- Knowledge of the vertical space, including financial services, and the unique requirements needed to market to a targeted audience
- You’re a creative thinker with fresh ideas on how to try new tactics and build things from the ground up
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
- Proficiency in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings)
- Proven experience being self-directed and working with minimal supervision
- Experience managing marketing budgets and allocating resources across tactics
- High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders
- You share our values and work according to those values
- Ability to travel if needed and comply with the company’s travel policy
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$155,800—$292,200 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
