Email Marketing Partner (Freelancer or Agency)

Merge is looking for a freelance email marketer or a small agency to partner with us on an ongoing basis to run our newsletter and email marketing. We have a recurring need for consistent, well-executed email sends — the volume and cadence vary month to month depending on our GTM and content calendar, and we want one reliable partner we can keep coming back to, rather than one-off hires per campaign.

Merge is a licensed financial institution building regulated stablecoin payment infrastructure, operating across London and Paris. We build the fiat/stablecoin boundary layer for banks, financial institutions, and multinational corporates, and are backed by Coinbase Ventures, Octopus Ventures, Hashed, and Ethereal Ventures.

• Building and sending our recurring newsletter in Mailchimp, on a set cadence

• Formatting and laying out content we provide (copy, links, visuals) into clean, on-brand email templates

• List management and segmentation (e.g. prospects vs. clients vs. investors, by vertical or region)

• Basic performance tracking — open rates, click-through rates, unsubscribes — with a short recap after each send

• Light copyediting and subject line suggestions to improve engagement

• Ongoing template maintenance/improvement in Mailchimp as our brand and content evolve

• Hands-on Mailchimp expertise (template building, automation/journeys, segmentation, deliverability basics)

• Experience running newsletters for B2B, fintech, or financial services companies (nice to have, not required)

• Comfortable working with a lean team and turning around sends on a defined schedule without heavy hand-holding

• Good eye for clean, professional email design — nothing gimmicky

• Reliable and responsive; this is a recurring relationship, not a single project

• Structure: Freelancer or small agency — open to either

• Cadence: Newsletter frequency will vary month to month based on our content pipeline (expect roughly monthly to bi-weekly to start)

• Relationship: Ongoing/retained, not a one-off project

• Location: Remote

Please share:

1. A brief overview of your experience with Mailchimp specifically

2. 2–3 examples of newsletters or email campaigns you've built (screenshots or links are fine)

3. Your typical availability/turnaround for a recurring monthly or bi-weekly send

4. Your rate structure (per-send, monthly retainer, or hourly)