Email Marketing Specialist

Posted 24 Days Ago
Be an Early Applicant
5 Locations
1-3 Years Experience
AdTech
The Role
Contribute to email marketing processes, maintain resources, drive continuous improvement initiatives, collaborate with other departments, and ensure adherence to industry standards. Requires 1-3 years of email marketing experience, Bachelor's degree in Marketing or Communications, proficiency in email marketing platforms, and strong communication skills. Nice to have fluency in multiple languages and previous marketing or traffic acquisition experience.
Summary Generated by Built In

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

Responsibilities

  • Contribute to email marketing processes, ensuring efficiency, quality, and adherence to timelines.
  • Maintain resources such as email lists, software tools, and content for optimal output and cost-effectiveness.
  • Maintain strict quality control measures to meet or exceed industry standards for email campaigns.
  • Drive continuous improvement initiatives to boost email marketing performance and minimize inefficiencies.
  • Collaborate with other departments, such as content creation and design teams, for seamless email campaign execution.

Requirements

  • Minimum of 1 to 3 years of experience in email marketing or a related field.
  • Bachelor's degree in Marketing, Communications, or a relevant discipline.
  • Proficiency in email marketing platforms such as Mailchimp, Constant Contact, io or similar tools.
  • Strong understanding of email marketing principles, including segmentation, automation, and deliverability.
  • Ability to create engaging and effective email campaigns that meet marketing objectives and drive results.
  • Knowledge of HTML and CSS for email template customization and optimization. Experience with A/B testing and data analysis to refine email marketing strategies.
  • Excellent communication and collaboration skills to coordinate with content creators, designers, and other stakeholders.
  • Capacity to analyze performance metrics and provide actionable insights for campaign improvement.
  • Portfolio showcasing successful email campaigns and demonstrated results in driving engagement and conversions.

Nice to have:

  • Fluency in multiple languages besides English, like Spanish, French, or German, to broaden the reach of email marketing campaigns and engage with diverse audiences.
  • Previous experience in marketing and traffic acquisition can provide valuable insights into customer behavior and industry trends, enhancing email marketing strategies and targeting.
  • Experience in technology and innovation can introduce new tools and techniques to optimize email marketing processes, improve automation, and enhance campaign performance.
  • Sports Betting or Casino interest and or working experience

Perks & Benefits

  • Employee Stock Purchase Program
  • Comprehensive private Healthcare Insurance
  • Flexible work environment with the option for remote work
  • Lifestyle Allowance/Lifestyle Spending Account
  • Hardware and software
  • Regular company events, including seasonal parties and sports & social outings.
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day

Top Skills

CSS
HTML
The Company
HQ: Dublin
443 Employees
On-site Workplace
Year Founded: 2006

What We Do

Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.

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