Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.
Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.
Simply put, we connect people with moments that matter.
Team Description
Sabre Travel Solutions is looking for a talented Marketing Principal based in London. The primary responsibilities of this position are to recommend and execute a regional marketing plan to support EMEA's commercial strategy and targets. Inside sales knowledge, such as developing campaigns and marketing strategies for inbound and outbound sales, is desirable but not mandatory.
The ideal candidate will have a diverse marketing background with a solid understanding of marketing mix development and experience in successfully deploying marketing strategies and tactics to accomplish commercial objectives. This includes using qualitative and quantitative metrics to identify action improvements. Knowledge of sales methodologies (e.g. Miller Heiman), digital marketing and automation are preferred but not essential.
The role will require working across a global, cross-functional team to understand business needs, reconcile competing priorities, and be skilled in influencing multiple stakeholders to gain support for projects or initiatives. Strong project management and communication skills are a must.
Role and Responsibilities
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Develop and execute a regional marketing plan to support the EMEA commercial strategy and pipeline targets.
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Develop segment or account-based marketing plans where appropriate.
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Foster a strong relationship between EMEA Sales and Marketing. Work closely with Sales teams to ensure messaging and activities are aligned with commercial growth objectives and customer needs.
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Apply localized knowledge to adapt content and tactics appropriate to the market needs.
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Plan and execute live, virtual and/or hybrid events; responsibilities include budgeting, contract negotiations, attendee communications, materials, and activities.
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Define and implement industry event sponsorships with clear marketing objectives and desired sales outcomes; cultivate relationships with host organizations.
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Work closely with Product, Demand and Content Marketing to develop and drive the event content strategy to showcase the breadth and depth of Sabre products, services and thought leadership
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Establish and manage project team, timeline and operating cadence
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Ensure budgets are proactively managed, tracked and reconciled in a timely manner
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Measure and report on customer engagement; optimize approach based on metrics and stakeholder feedback
Qualifications and Education Requirements:
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MBA preferred, bachelor’s degree in Marketing, Communications, Business or equivalent
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8+ years of business-to-business marketing experience
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Exceptional project management skills
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Experience developing and coordinating large scale events (offline and/or online)
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Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
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Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
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Excellent communication skills, written and verbal
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Domain expertise in travel industry a plus
Competencies:
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Results driven
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Strategic thinker
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Ability to navigate a global organization
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Ability to drive accountability throughout the organization
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Collaborative team player
We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.
Top Skills
What We Do
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry.
Today, we are creating a new marketplace for personalized travel. We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. We are committed to helping customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives.
Sabre's technology powers the nearly US$8 trillion travel industry. Our technology and data-driven solutions help our airline, hotel, travel agency and corporate customers grow their businesses and transform the traveler experience. The scale, breadth and depth of our technology is unmatched and sustains a complex industry.
We provide an open and stable platform to deliver flexible, reliable and scalable solutions. Over the years, we have shaped and modernized the travel industry. We pioneered online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
Our travel marketplace transacts more than US$120 billion of travel spend per year. And we are the world’s largest provider of airline and hotel technology.
We have been named to the InformationWeek 500 list of the most innovative technology companies for 11 consecutive years. And InformationWeek named Sabre seventh on its list of the “Greatest Software Ever Written.”
