The Opportunity:
The Abnormal marketing team has an immediate opening for a Field and Channel Marketing Program Specialist who is dynamic, energetic, and organized, and has in-depth experience building relationships and engaging with channel partners, sales, marketing, and sales and marketing operations.
This role will align directly with the EMEA Marketing team on planned and completed marketing events in the UK, Scotland and Ireland. They will manage key elements of various regional and national programs including, but not limited to: executing on event programmes, inputting into overall marketing plan, partnering with the sales team to ensure pipeline goals are met overseeing the creation/completion of Outreach templates, campaign management + reporting in SFDC, as well as measure success of programs via analytics and reporting.
Who you are:
- Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectively
- Self-directed, detail-oriented problem solver with demonstrated experience in developing and improving workflows and internal processes
- Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
- Creative thinker with exceptional data analysis and analytical skills
- Experienced in building successful relationships with sales and channel partners
- Exceptional communicator across different functional areas within the organization
- Ability and willingness to operate autonomously, roll up sleeves and execute to get the job done; “owner” mentality
What you'll do in this role:
- Work closely with Sales and Sales Development reps (SDRs) to support the GTM activities in all regions including pre and post event outreach/follow up.
- Align with the local field marketer and extended Field and Channel Marketing team on planned and completed marketing events in the UK.
- Develop and execute an effective field marketing programme - running events that will deliver the quarterly pipeline goal for the local team.
- Partner closely with the channel team to create exciting and engaging programs to engage both partners and end users that align with the channel's regional objectives.
- Support the marketing programme as needed; securing speakers for events, booking venues, developing email and landing page content, overseeing the creation/completion of Outreach i.o. templateManage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
- Measure success of programs via analytics and reporting, tracking pipeline goals across the region
- Communicate with the Abnormal sales organization on planned marketing activities/programs
- Communicate program status & progress to the marketing director, sales leaders and other stakeholders
- Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders
- Monitor and update FCM team events calendar and internal team weekly meeting
- Assist with updating FCM marketing projects in Asana as needed
- Ensure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate).
- Lead special efforts and projects as needed
Experience you'll need:
- Bachelor's Degree in Marketing, Communications or Business, or equivalent experience
- High-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
- Experience working within or closely with a B2B marketing organization; technology industry, software/Saas, security or networking industry experience a plus
- Understanding of channel/partner marketing environment
- Comfortable executing through periods of ambiguity
- Can-do and team collaboration attitude in a startup environment desired
- Must be a metrics-driven manager with experience and passion for proving marketing results across the funnel
- Self-driven, problem-solver, takes initiative in moving programs forward, strong attention to detail, and able to prioritize in a fast-paced environment
- Excellent written, verbal and communication skills
- Experience with Marketo, Asana, Outreach i.o. and Salesforce.com (or similar performance tracking management tools) preferred
More about Abnormal Security:
Abnormal Security is defining the next generation of email security defense. Our platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale in order to detect the abnormalities of email attacks. Customers love us because we consistently detect and stop what everyone else in the market can’t -- advanced attacks that have never been seen before -- and we do so with beautiful user interfaces and best-in-industry customer support.
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