Field Marketing Manager
Location: Remote, EMEA
Canonical is looking for a Field Marketing Manager to drive regional marketing initiatives and pipeline generation in the EMEA region. This role will focus on developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse industries.
As a key member of the marketing team, you will work closely with Sales, SDRs, Alliances, Product Marketing, and Communication teams to plan and execute high-impact field marketing programs, including events, account-based marketing (ABM), and regional demand-generation campaigns.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
This role reports to the EMEA and Americas regional marketing team manager.
What your day will look like
- Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
- Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
- Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
- Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
- Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
- Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
- Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
- Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.
We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.
Read more about the marketing team
What we are looking for in you
- Experience in B2B marketing for enterprise IT products, SaaS experience
- Experience working with the EMEA markets
- Excellent academic results, with Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
- Excellent verbal, written, presentation skills in English
- Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
- A growth mindset, always testing, learning, and optimizing marketing efforts.
- Objectivity and openness to others' views while continuously building a positive team spirit
- Proven ability to prioritise and meet deadlines without sacrificing quality
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
- Fully remote working environment - we’ve been working remotely since 2004!
- Personal learning and development budget of 2,000USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at ‘sprints’
- Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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