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Job Description
We have an excellent opportunity available for an experienced Field Sales Force Manager to make a difference at Kraft Heinz. The Field Sales Force Manager (FSF) in the Away From Home channel will be responsible for capturing opportunities in the Hotels, Restaurants & Catering channel, implementing execution standards, managing the FSF team, and driving sales performance across independent channels. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing sales force to maximize revenue and customer engagement.
What you'll do:
FSF Strategy & Execution
- Develop and execute the FSF strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).
- Select and manage agencies to ensure maximum ROI and high-quality execution.
- Implement the FSF methodology while continuously improving processes.
- Strengthen customer relationships through maintenance visits and gathering feedback.
FSF Team Management & Development
- Directly oversee and support FSF agencies.
- Coach and train the FSF team on negotiation, relationship management, and product knowledge.
- Conduct regular performance evaluations and provide feedback.
- Motivate and engage the team to ensure execution excellence.
- Lead team meetings, Monthly Performance Reviews (MPRs), and annual planning routines.
Maximizing Account Performance & Trade Activation
- Expand operator database with data on volume per category and customer preferences.
- Present and introduce new SKUs to increase KHC product presence.
- Implement promotional and trade marketing initiatives (branding, menu creation, on-premise activation).
- Activate local festivals and seasonal events to drive engagement and sales.
Performance Tracking & Reporting
- Report directly to the AFH Sales Director and align with the AFH sales channel team.
- Use data-driven insights to optimize field sales force operations and track KPIs.
- Ensure adherence to execution routines to maintain high standards across operator locations.
What you'll need:
Education & Experience
- Experience in sales or trade marketing (guideline 5+ years).
- Leadership experience managing teams/agencies (guideline 3+ years).
- Deep knowledge of food & beverage AFH dynamics.
- Experience in negotiating with chains, managing people, and trade activation.
- Bachelor's degree
Technical Skills
- Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
- Familiarity with sales tracking, reporting tools, and FSF execution methodologies.
- Culinary knowledge is a plus.
Professional Attributes
- Commercial acumen - ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
- Leadership & People Management - capable of engaging, coaching, and leading field sales teams.
- Execution Excellence - strong focus on ensuring standards, monitoring in-store execution, and driving results.
- Data-Driven Decision Making - ability to analyze market data, FSF performance, and make strategic recommendations.
- Customer-Centric Approach - ability to strengthen relationships with operator partners and identify growth opportunities.
What we offer you
- An ambitious employer; we only want to the best for our people!
- Trainings and coaching to help develop your skills and behaviours
- A career track like only few other companies can match
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
- Family-friendly and inclusive work environment
- Competitive benefits package to support mental, physical, financial and social well-being
- A competitive salary and excellent bonus structure (above market)
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
