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Talent is everywhere, opportunity is not. Sora Union changes that.
Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering, QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education.
We’re seeking an experienced Freelance Growth Marketing Specialist to sit at the intersection of creative design, performance marketing, and growth strategy. You will lead the design and execution of high-converting visual assets used in campaigns, landing pages, and email marketing.
You’ll work cross-functionally with internal teams, stakeholders, and external partners to build and execute a project plan that aligns with operational goals and timelines.
YOU’LL BE RESPONSIBLE FOR:
Growth Strategy- Plan and execute growth marketing strategies across digital channels (e.g., Meta, Google Ads, email).
- Define and monitor conversion funnels, user journeys, and KPIs to measure performance.
- Collaborate with designers to brief and review high-converting ad creatives, landing pages, and email templates.
- Lead A/B testing and experimentation strategies to optimize conversion rates across: visuals, messaging, UX tweaks
- Develop creative and campaign hypotheses and execute data-driven iterations
- Identify and prioritize growth opportunities based on analytics and market trends.
- Work with the creative team to ensure campaign assets are aligned with the brand and optimized for conversion.
- Work closely with stakeholders to align marketing with business objectives.
- Coordinate with external CRO experts or partners as needed.
- Track, analyze, and report on campaign performance using tools such as Google Analytics, Mixpanel, or similar to derive actionable insights.
- Ensure compliance with industry regulations (e.g., HIPAA, GDPR) for applicable campaigns.
- Use AI-powered ad optimization tools, where applicable, to refine targeting, bidding strategies, and content.
- Automate repetitive tasks—such as report generation and initial creative variations—through AI workflows.
IDEALLY, YOU’LL HAVE:
- 4+ years in growth marketing, performance marketing, or user acquisition—ideally in Healthtech, SaaS, or consumer apps.
- Proven track record in managing paid campaigns that generated measurable revenue growth.
- Hands-on experience using AI tools and prompts to accelerate marketing and creative tasks.
- Strong understanding of digital marketing principles, CRO, and user behavior.
- Experience running A/B tests and interpreting performance data.
- Familiarity with analytics platforms and marketing automation tools.
- Experience managing budgets and optimizing paid media spend across channels
- Experience working with designers on creative briefs and feedback.
- Familiarity with tools like Webflow, Unbounce, HubSpot.
- Basic understanding of SEO and content marketing strategies.
Experience in regulated industries (especially healthcare).
Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.
