Global Manager, Search Marketing & Paid Media

**This is a 1 year maternity cover contract, of which the 3 months are fully office based in our Windsor, UK office. 

Overview

The Global Manager of Search Marketing & Paid Media will serve as a hands-on, global leader for InterSystems search marketing strategy (both paid and organic) and paid media initiatives, including LinkedIn, content syndication, content sponsorship, and programmatic advertising.

The ideal candidate is a data-driven leader with extensive experience collaborating across teams to build, measure, benchmark and optimize comprehensive demand generation campaigns. S/he will play a critical role in InterSystems success as the person responsible for identifying and sharing key insights and optimizations with regional teams across the globe.

Responsibilities

• Develop and implement complex, global search marketing strategies that enhance brand visibility, drive highly engaged website traffic, and generate qualified leads across numerous geographies and market segments.
• Oversee and optimize SEO efforts, including keyword research, to improve organic search rankings, increase website visibility and enhance InterSystems global content strategy.

• Gather and share insights that inform SEO, keyword bidding, budget allocation and channel optimization, fostering a culture of knowledge sharing and continuous improvement.
• Stay up to date with industry trends, search engine algorithm updates, and emerging technologies (e.g., AI) to ensure our search marketing strategies remain innovative and effective.

• Lead all facets of paid media channel from strategy development through execution, analysis, and optimization; this includes Google Ads, LinkedIn, programmatic ads, and content syndication/sponsorship.
• Leverage a data-driven approach to optimize user journeys and campaign performance across key dimensions, including targeting, messaging, landing page optimization, and bid strategies.

• Provide self-service dashboards, monthly/quarterly reports and actionable recommendations to digital marketing team, internal marketing partners and agencies as needed.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to align search marketing efforts with overall marketing initiatives.

Qualifications

• 8-10 years of digital marketing experience
• 5+ years overseeing search marketing efforts
• 5+ years managing with paid media campaign strategy & execution
• 3-5 years managing agency relationships
• Experience as leading subject matter expert for search marketing channels (paid & organic)
• Deep knowledge of user experience and mapping user journeys to achieve business goals
• Experience with SEO analytics tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, and Surfer
• Creative problem-solving skills
• Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience
• Proven ability to handle multiple projects at once, with multiple stakeholders 

Education and Training

• Bachelor's Degree or equivalent experience 

About the InterSystems Marketing Department

Marketing works strategically with Business Units and Sales to manage relationships, win new business and retain existing clients. Marketing also provides strategic planning and communications counsel for key corporate initiatives, as well as tactical and creative support for areas throughout the organization. Broadly, Marketing is responsible for all corporate messaging and communications management.