Growth Marketing Lead, SEM

The Community You Will Join:

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As a Growth Marketing Lead for SEM, you will play a key role in shaping Airbnb's relationship with our guests. Your responsibilities will include developing strategies, optimizing, and executing search marketing campaigns across all platforms. You'll focus on improving our current setup, with the goal of building a future-proof search program that can scale and support Airbnb’s long-term business growth.

The Difference You will Make:

You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Stays business, including strategy alignment,  capturing business requirements, planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets.  

This role is based in the UK.

A Typical Day: 

• Execute on global demand generation strategies to drive conversions and growth for Airbnb’s Stays business in the EMEA region. 
• Execute flawlessly against local and global strategies, for driving growth.
• Create data driven methods for reporting on results and making recommendations on scaling. 
• Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts. 
• Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth.
• Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams.
• Maintain strong relationships with Data Science, Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs.
• Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
• Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and content requirements

Your Expertise:

We are seeking an exceptionally high performing individual contributor with the following skills and expertise:

• 10+ years of relevant SEM experience in a consumer-facing, fast-paced company. 
• Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects. 
• Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc.  
• Expert in Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries. 
• Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood”. 
• Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
• Strong analytical skills with expertise in data-driven marketing. Exceptional communication skills; with the ability to deliver insights effectively to stakeholders and leadership. 
• Strong fluency in financial metrics, with the ability to create financial models and forecasts to drive analysis and go-forward business recommendations.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.