Growth Marketing Manager

AppFollow is an App review management and ASO platform.

Our main goal is to ease the everyday routines of app developers, product managers, marketing teams, customer support, etc. AppFollow helps you gather and manage your apps and games data, increase app average rating, improve app store rankings, and app user loyalty.

As a Growth Marketing Manager, you will be responsible for optimizing conversion rate at every stage of the marketing funnel, acquiring top leads through experimentation with various channels, reporting on experiment successes, and collaborating with Product, Sales and Success departments on a regular basis. 

You will have great team support, an ethical, inclusive and principled workplace, competitive compensation, and work with experts that are committed to team success.

Your activities will include:

Own CRO of all stages of the marketing funnel.

Analyze full funnel data to develop insights and create campaigns on areas for optimization.

Iteratively test and improve all marketing streams to optimize conversion rate to SQL while increasing MRR and LTV.

Own development and management of marketing campaigns and programmes across channels (e.g. in-product, email, blog, webinars, etc.), including strategy, copy development, campaign setup, A/B testing, reporting, and optimization with a goal to maximize revenue generation and optimize performance across all the channels. 

Actively monitor marketing analytics, partner with our analytics team to create appropriate reporting, and communicate results.

Work with many cross functional teams including customer success, and product teams to create personalized and consistent cross-channel communication messages to our customers including but not limited to blog, newsletters, webinars, offline events.

Track its efficiency and optimize it in order to increase feature trial requests, open and click rates. 

Work with our digital marketing agency to launch various experiments in order to acquire more leads for our sales team. 

We’re looking for:

You have 5+ years of experience in Marketing with focus on Growth or Product Marketing with proven ability to develop, run and optimize marketing campaigns.

Growth mindset with passion for experiments and experience in Product Lead Growth.

You successfully worked with various stages of marketing and sales funnel and improved conversion rate to paying customers.

You have a strong business and analytical sense. 

Excellent communication and stakeholder management skills.

You are an experienced Salesforce and HubSpot or other marketing automation software user.

Experience working in a B2B SaaS or mobile industry.

Fluent English.

It would be a plus if you accomplish courses like Reforge, GoPractice, etc.

Benefits we offer:

Full-time remote job. Though you’re always welcome to spend time with us in our office in Helsinki.

Paid Vacation and Sick leaves. Take the time you need to stay motivated, charged, and balanced. By prior agreement, you can have days off for special occasions.

Generous social benefits package including health insurance, home office moderation bonus, and many more.

Stock options bonus according to the employee stock ownership plan.

You’ll have executive-level visibility into how the company is run and performing.

We are always ready to provide dedicated support and fast-track your onboarding, including giving you the tools you need to be successful.

The biggest benefit is our awesome AppFollow team. We're a team of open-minded and friendly highly-skilled professionals that enjoy creating a great product, growing together, and supporting each other.

Jump onboard!

Please, attach your CV in English

AppFollow focuses on representation, fairness, and equal opportunities for all genders, gender identities, ethnicities, nationalities, sexual orientations, religions, disabilities, and ages. We aim to establish and maintain a welcoming and supportive workplace that offers equal growth and development opportunities for all team members across the company. AppFollow is a multicultural company with people from around the globe with different cultures and backgrounds. We expect every team member to be understanding of our differences, respectful, friendly and open. Integrity is essential to creating a welcoming workplace for all, protecting our reputation for each other and for the future of the company. We expect every single team member to commit to the AppFollow culture. We believe in respect, taking care of one another, trust, collaboration and kindness.