Company Overview
DNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than £1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.
Purpose
The role will be responsible for redefining DNA’s overall Go-to-Market and Demand Generation Strategy alongside more traditional management of day-to-day comms, brand messaging, and multi-channel content. The Role will champion a commercial mindset across the marketing organisation.
You will be Responsible For
You will own marketing's end-to-end strategy, with particular focus on turning the marketing engine into a measurable source of qualified pipeline and new business growth
The role has three core specialisms. Demand generation creates and converts pipeline across direct and partner channels. AI powers how the team researches, creates, personalises and measures. Search (SEO and AI-driven search) builds durable, low-cost inbound demand.
You will work closely with Sales, Partnerships, Product and Tech, and lead the marketing team day-to-day.
Key Responsibilities
Demand Generation
Build and run a full-funnel demand plan, with pipeline and MNR targets agreed with each commercial pillar
Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and account-based marketing for corporate targets
Oversee and manage DNA’s Event Strategy
Own lead scoring, lifecycle stages and the MQL-to-SQL handover, with service levels agreed with Sales
Manage the marketing budget against cost per lead, cost per acquisition and return on spend
Marketing with AI
Define the role of AI as a core marketing tool going forward to scale content, personalisation, audience research, and campaign optimisation
Optimise for AI-driven search so DNA’s brand appears in AI overviews and assistant answers
Make sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standards
Train the team so AI becomes everyday practice.
Digital marketing channels
Own organic search strategy: technical SEO, and on-page content,
Build keyword and search-based content plans aligned to the commercial priorities of each pillar.
Partner with Tech to measure and improve site performance
Report and improve web traffic performance
Plan and manage automated marketing communication journeys
Content
Own and define content strategy (including tone of voice and alignment to Brand Messaging across all merchant materials, templates and printed/digital graphics and media).
Work in partnership with Products and Technology as part of practical execution of brand messaging to multiple media formats across customers platforms
Ongoing day-to-day management of content (ensuring consistency of brand messaging and positioning) across all channels including digital, written and video formats (as well as supporting Commercial Leads with Case Studies, GTM Content, Web Landing Pages, and Campaign Content)
Communications
Own DNA’s communications Strategy including the Communications Calendar, Product Launch Communications, Merchant Communications, PR, Corporate Announcements, Internal Comms, Incident Comms, and Regulatory/Legal Communications
Leadership and operations
Lead, hire and develop the marketing team
Work proactively with Products and Technology as part of:
Ongoing Brand Development across multiple merchant touchpoints – both on and offline
Ongoing improvements and changes to cross-channel merchant experiences
Prioritisation of ongoing development work, particularly in relation to DNA’s Digital Platforms. In line with the commercial agenda
Ongoing analysis of digital performance
Delivery of automation improvements (delivery of tooling including NPS, Surveys, Salesforce automations, and merchant lifecycle communications)
Experience and skills
Essential
3+ years’ experience leading a marketing team with a strong track record of building demand generation that delivered strong revenue growth
Strong digital marketing expertise (SEO, GEO, management of digital content)
Hands-on use of AI tools in marketing (design systems, generative AI for content)
Deep knowledge of marketing analytics, segmentation, and customer lifecycle marketing
Previous experience in account-based marketing
Ability to demonstrate how data insight has driven previous marketing decisions
Clear communicator who works well with commercial teams
Desirable
Experience in payments, fintech or financial services
Experience marketing to SMEs, partners/ISVs and enterprise accounts
Experience in UX/UI performance
Experience in building automated communication journeys
What’s in it for you?
You’ll work with a collaborative team and will join a fast-growing fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:
Life Assurance
Ride to work
25 days holiday per year
Workplace Pension
Private Medical Employee Assistance Programme
