Head of Go-To-Market Strategy

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Join our B2B Growth Chapter:

At Preply, we've built our reputation by excelling in the B2C market, and now we're revolutionizing corporate learning with our Business solution. Our platform empowers companies to upskill their employees in languages, equipping them with the confidence and communication skills needed to excel. Industry leaders such as ByteDance, Delivery Hero, and McKinsey & Co have already experienced the transformative impact of our solutions, unlocking their employees' potential and driving better customer outcomes and increased revenues. Scaling Preply Business is a top priority, and you will be at the forefront of this exciting journey.

We are looking for an analytically driven and strategic Head of Go-To-Market Strategy to elevate our approach to product marketing. This role will focus on refining our Ideal Customer Profile (ICP), enhancing our understanding of the buyer journey, rethinking pricing and packaging, and contributing to a supply strategy that optimally serves our clients. As a key leader, this person will manage and inspire a high-performing team, ensuring alignment across departments and directly collaborating with the Product team to inform and influence Preply's roadmap and go-to-market success.

What you’ll be doing:

• Customer Segmentation & ICP Development: Lead the development and iterative refinement of Preply’s Ideal Customer Profile (ICP), pinpointing high-value customer segments by use case, firmographics, and geography. Use data analytics as well as qualitative insights to identify and refine key customer segments with precision.
• Buyer Journey Mapping & Optimization: Analyze and map out the buyer journey across diverse customer segments to pinpoint opportunities for greater engagement, conversion, and retention. Work cross-functionally to ensure insights are applied at each stage of the customer lifecycle.
• Pricing and Packaging Strategy: Lead a data-driven approach to rethinking our pricing and packaging models, ensuring they align with our ICP and maximize revenue and customer satisfaction. Conduct experiments and competitive analysis to validate and refine pricing strategies.
• Cross-Functional Collaboration & Supply Strategy Integration: Collaborate closely with cross-functional teams, including Product, Marketing, Sales, and Supply, to ensure product marketing initiatives align with broader company goals. Define and communicate an optimized supply strategy that enables our tutor network to effectively meet demand, focusing on both tutor availability and client satisfaction.
• Product Collaboration: Partner with the Product team to shape Preply’s roadmap by integrating customer insights, segment analysis, and market trends. Work together to launch impactful go-to-market campaigns that maximize product adoption, drive engagement, and support overall business objectives.
• Team Leadership & Development: Build, lead, and inspire a team of product marketers, cultivating a culture of analytical rigor, customer empathy, and collaboration. Mentor team members and support their professional growth to create a high-impact, high-performance team.
• Market Intelligence & Competitive Analysis: Lead efforts to collect and analyze market data, competitive trends, and customer feedback to stay ahead in the market. Utilize these insights to inform messaging, positioning, and strategy adjustments.

What you need to succeed:

• Analytical Expertise: Demonstrated experience in data-driven decision-making, including segmentation, pricing, and customer journey analytics, to inform strategic decisions.
• Strategic Background: Background in consulting, FMCG management programs, or high-growth strategic roles, with an emphasis on segmentation, pricing, and operational strategy.
• Customer-Centric Focus: Strong ability to empathize with diverse client needs, from enterprise customers to individual users, and translate insights into actionable strategies.
• Proven Leadership & Cross-Functional Skills: Track record of leading cross-functional teams and collaborating across departments, including Supply, Product, Marketing, and Sales.
• Strong Product Collaboration: Experience working closely with Product teams to influence roadmap priorities and launch effective go-to-market campaigns that drive product adoption.
• Excellent Communication Skills: Ability to distill complex strategic insights into clear, actionable recommendations for executive and cross-functional teams.

Why you’ll love it at Preply: 

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance, health insurance & pension plan;
• Access to free mental health support platforms;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

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