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Cat Footwear is driven by the belief that generations of builders, makers and creators can turn challenge into enduring greatness. As the exclusive global footwear licensee of Caterpillar Inc., Cat Footwear has been living up to the hardworking spirit of both the Caterpillar® trademark and the millions of consumers who trust the brand. Cat Footwear originally created a small collection of rugged work boots designed to provide workers with the comfort and durability that met the challenges of the worksite. Today, Cat Footwear is a global lifestyle brand.JOB SUMMARY
Reporting to the Senior Brand Director, you will be responsible for driving the development and execution of 3rd party business marketing activations, in line with the global brand’s strategic direction. Ensuring growth of notoriety, market share, consumer engagement and profitability of the brand across the EMEA region.
From Social, PR, Retail (including monobrand stores), Influencer, Event, Experiential, Digital and Ecommerce, you’ll be the brand leader for all things marketing for Cat Footwear, both the lifestyle and work categories, across EMEA, APAC & LATAM.
As brand guardian you’ll be responsible for ensuring that all marketing activations and campaigns are approved, actioned and completed against clear brand KPI’s, highlighted via monthly reports and sharing of best practice to the global teams.
Relationships are key in this role and you should be able to effectively manage the expectations of all key stakeholders associated with the brand, including the global brand group, partners, and senior management, as well as supporting internal teams including sales, product and finance.
PRIMARY DUTIES
Localise global brand strategy and marketing plans to drive brand growth in region, working closely and building strong relationship with 3P teams to deliver best in class marketing campaigns which align with global strategy
Own and execute the International marketing strategy (full multi-channel approach, for both sell in and sell out), closely aligned to commercial objectives. To drive best practice, brand heat, consumer engagement and growth
Responsible for the strategy development and overseeing the execution, content creation, day to day management, reporting and analysis of all International social channels (FB, IN, YouTube, Tik Tok), driving growth of community, engagement and traffic to increase sales
Responsible for briefing, managing, and tracking multiple agencies
Ensure a consistent brand tone of voice across the board, making global communications relevant for each market
Ensure marketing plans are consistent and brand messages across all consumer touch points remain inline
Manage distribution of assets and in some cases creation of local assets for key markets
Work cross functionally with sales, account services, finance and brand groups
Co-ordinate and effectively communicate specific regional requests back to brand group
Maintain a strong awareness of International PR, social, media and digital landscape
If relevant, manage a rolling insight program that tracks trade and consumer trends and communicate these effectively across the PDM stakeholders, translating these into actionable strategies to capitalise on emerging opportunities
Be proactively aware of product, content and consumer trends in the industry. Ensuring we are at the forefront
Budget management and ownership of yearly brand spends
Collate, and share regional reports
Main point of contact between global brand group and 3P
Support local partner meetings, presenting marketing updates and advocating the strategy
Support Senior Brand Director and Sales Manager’s at global conference, with presentation prep, collection of feedback and follow up
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
