Manager: Brand, Digital and Marketing

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Job Summary

The incumbent will serve as a strategic partner to the business unit, driving the execution of the marketing strategy. Job holder will contribute to the development of the Marketing Strategy and translate it into comprehensive, effective campaign programs. This includes planning, implementing, and managing high-quality, innovative, and best-practice campaigns that align with Absa Group’s corporate identity, meet quality standards, and deliver measurable impact within approved budgets.

Job Description

1. Marketing Planning and Strategy Development

• Formulate and execute comprehensive marketing and digital strategies aligned with organizational goals and the supported business unit.
• Act as a strategic business partner to segment heads and product managers to help achieve business targets and drive performance.
• Provide competitor intelligence and market insights to identify growth opportunities.
• Define optimal channels to ensure high levels of message penetration and engagement.

2. Campaign and Event Implementation

• Lead the planning and execution of marketing campaigns and events (customer engagement sessions, roadshows, product launches, forums/seminars).
• Manage, maintain, and coordinate all brand-related activities and sponsorships to ensure visibility, recall, and affinity in line with the in-country marketing roadmap.
• Ensure all published content across channels aligns with brand guidelines and style standards.
• Manage and enhance the organization’s social media presence, fostering engagement and brand advocacy.

3. Measurement, Analytics, and Reporting

• Provide marketing analytics for all initiatives, including lead generation and campaign performance.
• Analyse key performance indicators (KPIs) and use insights to refine strategies, enhance user experience, and drive conversions.
• Measure and report on Return on Marketing Investment (ROMI).

4. Budget Management

• Manage the marketing budget as advised by Marketing and Corporate Affairs leadership, ensuring efficient allocation and tracking of spend.
• Monitor and report on ROI for marketing activities to support financial accountability.

5. Supplier Management and Governance

• Manage marketing suppliers, in line with governance requirements.
• Ensure adherence to regulatory requirements governing marketing activities.
• Maintain compliance with internal governance and operating frameworks for all marketing initiatives.

Education and Experience Required

• Bachelor’s degree in Marketing, Business, Commerce, or Management Studies. A Master’s degree is an added advantage.
• Minimum of 5 years’ experience in a relevant role, with at least 3 years in a managerial position.
• Strong knowledge of digital marketing and experience with tools such as Adobe, Google Analytics, Sprout Social, and Appsflyer.
• Understanding of Botswana’s financial market and regulatory environment.
• Knowledge of stakeholder and reputational management is preferable.

Knowledge & Skills

• Digital Marketing
• Brand Management
• Marketing Campaign Management
• Stakeholder Engagement
• Data Analysis and Metrics
• Budgeting

Competencies

• Strategic Thinking
• Communication
• Leadership
• Influence and Collaboration
• Creativity and Innovation
• Business Acumen
• Problem Solving

Education

Bachelor's Degree: Marketing (Required)