Marketing Lead - DACH (m/f/d)

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here
Your mission as a Marketing Lead 

Join Appinio as our Marketing Lead DACH, where you will drive growth and brand positioning in the region. You will develop and execute a strategic, data-driven marketing approach that fuels demand, strengthens brand awareness, and supports sales. With a hands-on mindset, you will optimise marketing processes, foster cross-functional collaboration, and build a high-performing team to establish Appinio as an industry leader.

What you will be doing

• You will develop and own the DACH marketing strategy, ensuring it aligns with company objectives and drives measurable impact.

• You will be leading demand generation efforts, you will implement strategies that attract high-quality leads and contribute to revenue growth.
• You will strengthen Appinio’s brand positioning through content, PR, partnerships, and thought leadership initiatives.
• Working closely with the commercial team, you will ensure marketing initiatives directly support sales goals and foster strong collaboration.
• Establishing scalable marketing processes, tools, and workflows will be essential to running efficient, high-impact campaigns.
• You will build and manage relationships with external partners, agencies, and media to maximise Appinio’s visibility in the market.

You will thrive in this role if

• You have a broad marketing skill set, including 6 – 8 years of expertise in events, performance marketing, content, PR, and partnerships.
• You have proven experience in B2B SaaS or insights-driven industries, equipping you to develop effective marketing strategies.
• You have strong stakeholder management skills, enabling you to collaborate seamlessly with global teams, commercial partners, and external agencies.
• You have a strategic and hands-on mindset, allowing you to craft high-level plans while executing them effectively.
• You have a deep understanding of sales alignment, ensuring marketing initiatives directly contribute to revenue growth.
• You have a proactive and ownership-driven approach, where you identify opportunities, take initiative, and drive solutions forward.
• You have an in-depth understanding of the DACH market, allowing you to position Appinio competitively in the region.
• You have excellent communication and presentation skills with full professional proficiency in German (C2) and fluent English.
• You have experience in a fast-growth or bootstrapped company, with the ability to navigate challenges and scale marketing efforts efficiently.

What’s in it for you?

• Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take.
• Work-from-anywhere Policy - If you're based in the EU, you can work outside your country of residence for up to 180 days per year. 
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space.
• If you are located in Germany or Spain, you will have access to a Subsidised Urban Sports Club membership.
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces.

Kind reminder: Please ensure that your application is submitted in English.