Marketing Operations Lead

The Marketing Operations Lead will be responsible for overseeing and optimizing marketing operations processes across the Europe, Middle East, and Africa (EMEA) region. This role will play a key part in driving operational excellence, ensuring alignment with global marketing strategies, and supporting regional marketing initiatives. The successful candidate will have strong leadership skills, a deep understanding of marketing operations, Marketing Tech, and campaign operations, and the ability to collaborate effectively with diverse teams across multiple countries.
What You'll Do
Collaboration

• Develop and implement the EMEA marketing operations strategy in alignment with global marketing objectives and regional business goals
• Identify opportunities to streamline processes, improve efficiency, and drive operational excellence across the region
• Work cross functionally with marketing teams and sales in the region to ensure that the processes are aligned and optimized
• Foster a culture of collaboration, innovation, and accountability encouraging cross-functional cooperation and knowledge sharing

Marketing Tech Optimization

• Identify and address gaps and opportunities in marketing technology with a focus on driving demand acceleration
• Evaluate functionality gaps in the global Martech stack that are specific to the EMEA region, representing the needs of the business in the overall tech stack evolution
• Optimize existing tools, ensuring adoption within stakeholder groups
• Drive continuous improvement initiatives to increase efficiency and effectiveness of marketing technology integrations

Regional Campaign Support

• Partner with regional marketing teams to understand goals, requirements, and challenges; provide operational support to enable the successful execution of marketing campaigns and initiatives
• Implement best practices and standard operating procedures (SOPs) to streamline workflows, enhance data management, and optimize campaign execution
• Fulfill campaign operations builds in Marketo, partnering with agency support to ensure on-time execution that meets quality standards
• Lead marketing compliance with regulatory requirements such as GDP

Performance Measurement and Reporting

• Train and enable regional stakeholders to use analytics dashboards related to campaign/channel performance and ROI
• Work with Data and Analytics team to address regional requirements for dashboards
• Provide regular insights and recommendations based on data analysis to inform decision-making and drive continuous improvement for regional and EMEA marketing

What You'll Need
Minimum Qualifications

• 6+ years of related career experience in Marketing - preferably in a technology organization
• Undergraduate degree or equivalent combination of relevant career experience

Preferred Qualifications

• Advanced proficiency in Marketo strongly preferred
• Proven experience in marketing operations, with a focus on leading regional or global operations initiatives
• Ability to drive change, and foster a culture of excellence and collaboration
• Deep understanding of marketing operations processes, best practices, and technologies, with the ability to implement and optimize complex workflows to support business outcomes
• Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organization
• Analytical mindset with strong problem-solving skills and the ability to derive actionable insights from data to drive operational improvements
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment
• Experience working with cross-functional teams in a matrixed organization - preferably in a global or multinational company

Travel Requirement & Working Conditions

• Reliable internet access for any period of time working remotely, not in a Workiva office
• Up to 10% travel

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
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