Marketing Strategy & Performance Manager (12m Secondment/FTC)

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Job Description Summary

Job Description

JOB TITLE: Marketing Strategy & Performance Manager (12m Secondment/FTC)

LOCATION(S): Chester or Bristol

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

About this opportunity

Are you ready to lead the development and optimisation of innovative marketing strategies? We're looking for an experienced marketing strategist to help us drive growth for Credit Cards, Personal Loans, Embedded Finance and the broader consumer lending business!

The Borrowing Full Funnel Marketing Team in Brands, Marketing and Experience (BMX) uses data and insight to understand customers’ changing needs. We help customers feel confident about borrowing well now and in the future. Working closely with our channel partners (Accelerators), we coordinate marketing activities across segments, products, and channels to engage customers and drive growth for our unsecured lending business.

As Marketing Manager – Strategy & Performance, you'll be responsible for developing the Customer Lifecycle Management (CLM) marketing strategy for unsecured lending, covering acquire, onboard, deepen and retain phases for key customer segments. You’ll lead the strategy and plan definition, using all available customer and commercial understanding to encourage growth in the short and long term.

Partnering with a team of skilled marketers, you’ll champion the development of performance insight across the full plan. This insight will support quality decisions that promote ongoing commercial growth across the full funnel. Join us and be part of an outstanding team committed to delivering results!

Experience required:

• Leadership & Innovation: Strong experience in leading cross-functional teams to deliver marketing initiatives at pace, using data and technology to test, learn, and scale new approaches. Experience in identifying marketing and consumer trends and adapting strategies to ride those waves.

• Marketing Strategy & Planning: Proven ability in crafting and delivering full-funnel marketing plans and multi-channel (paid, owned, earned) campaigns. Your strategies should be fuelled by clear insight and strong analysis to drive acquisition, retention, and measurable growth. Ability to manage difficult trade-off decisions between collaborators and across teams.

• Commercial Acumen: Ability to set, manage, and optimise large-scale marketing budgets (£m). You use data-driven decisions to improve commercial returns from marketing plans aligned to the Group strategy, balancing short- and long-term commercial ambitions.

• Stakeholder Influence: Skilled at building relationships and influencing senior collaborators in complex organisations to secure agreement and lead change.

Desirable:

• Previous experience and knowledge of working in unsecured (consumer) lending within a marketing team.

About working for us:

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues, and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.