Marketing Strategy, Planning & Performance Manager

Competitive salary plus benefits

This is a critical leadership role within the Asda Mobile and Asda Money Marketing team, responsible for embedding strategic clarity, operational discipline, and performance excellence across all marketing activity. The successful candidate will be a strategic planner, ensuring that marketing is aligned to business priorities, customer needs, annual budgeting and commercial goals. They will bring structure, foresight, and accountability to the marketing function, driving a culture of proactive planning, data led decision-making, and continuous improvement

Key Responsibilities

Strategic Planning & Governance

• Define and deliver the marketing strategy in partnership with the SM Marketing and Commercial SM’s.

• Translate top-down business objectives into an actionable marketing strategy

• Lead the annual, quarterly, and monthly planning cycles, ensuring structured prioritisation and resource alignment.

• Lead the Marketing Demand process, managing inbound requests and marketing activity scheduling.

• Represent the marketing team in external partner planning sessions and internal forums across Asda and George.

Budget & Demand Planning

• Own the annual marketing budget process, ensuring effective allocation and ROI tracking.

• Financial modelling to optimise marketing spend across channels and products, enabling data-driven budget allocation and maximising return on investment.

• Oversee bulk media buying and budget phasing to support campaign execution.

Performance reporting & Insights

• Lead the performance reporting management framework for marketing. Managing a Performance Analyst to deliver self-serve marketing dashboards that support the wider marketing teams to make effective decisions for all marketing activity. Ensuring that KPIs are defined, tracked, and reported - with learnings fed back into future planning cycles.

• Own the insight plan, working with internal teams to ensure marketing is customer-led and responsive to market trends.

Team Leadership

• Manage and develop the Planning Manager and Performance Manager, fostering a high-performing, collaborative team.

• Champion cross-functional ways of working and continuous improvement across the marketing function

Looking for...

A strategic and structured thinker who can bring clarity, confidence, and cohesion to our marketing planning. You’ll be:

• An organised planner: Able to manage complex timelines, priorities, and processes with precision.

• Strategic minded: Confident shaping long-term direction and translating business goals into actionable plans.

• A storyteller: Skilled at crafting compelling narratives that bring strategy and performance to life.

• Detail oriented: With a sharp eye for accuracy, consistency, and quality in everything you do.

• A strong stakeholder partner: Able to build trusted relationships across internal teams and external partners.

• A simplifier: Able to translate complex data, plans, and ideas into clear, digestible outputs.

• A confident communicator: Both verbally and in writing, with the ability to influence and inspire.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• Company Car allowance of £5,700

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves