Company Description
Docplanner Group is the leading global provider of healthcare appointment booking and management solutions. Operating in over 13 countries, Docplanner connects patients with healthcare professionals through a seamless platform that simplifies the appointment process, enhances patient experiences, and supports healthcare providers with innovative tools. Our mission is to make healthcare more accessible and efficient by leveraging cutting-edge technology.
As part of the Docplanner Group, jameda is Germany’s largest healthcare platform, empowering patients to find the right healthcare professionals and book appointments online. jameda also supports healthcare providers with solutions to optimize their practice management and enhance patient satisfaction.
Job Description
As jameda’s Marketing Team Lead, you will spearhead our efforts to generate high-quality doctor and clinic leads, and convert them into paying customers. Your portfolio includes call center, paid, and email marketing. You will be in charge of optimizing budget allocation, and increase campaign performance across the customer funnel. You will utilize data-driven strategies to achieve objectives. You will manage a team of 3 marketing specialists, report to the CEO, and be part of jameda’s Management team. You will work closely with the global Marketing team. Your role will be instrumental in shaping our growth in the highly competitive e-health space.
1. Strategy and Execution
- Design and implement comprehensive inbound marketing strategies across digital channels, including content marketing, SEO, social media, email, and lead nurturing campaigns.
- Collaborate with leadership and analytics teams to forecast goals and measure ROI. Develop and manage inbound marketing budgets, ensuring efficient resource allocation to maximize engagement and lead generation.
- Stay informed about emerging inbound marketing trends, tools, and technologies to keep strategies innovative and competitive.
- Experiment with new content formats, channels, and approaches to expand reach, enhance engagement, and drive organic growth.
2. Campaign Management
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Oversee the creation, execution, and optimization of campaigns to drive customer acquisition and retention.
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Leverage A/B testing, audience segmentation, and creative analysis to maximize campaign effectiveness.
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Monitor and analyze campaign performance metrics, delivering actionable insights to improve outcomes.
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Prepare regular reports for leadership, showcasing progress toward KPIs and recommendations for future strategies.
3. Team Management
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Manage, mentor, and develop a team of three performance marketers, fostering a culture of collaboration and continuous learning. Set clear goals, provide regular feedback, and conduct performance reviews.
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Work closely with the global content, design, and product teams to ensure consistency in messaging and branding.
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Partner with the Inbound Sales team to align marketing efforts with pipeline goals and support revenue generation.
This role is available as a Permanent or Interim Contract:
Permanent in Berlin. Munich or Cologne FTE
Interim in Germany, Barcelona or Warsaw (20 hours min p/w)
Both Hybrid - Office based 2 days per week
Qualifications
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Bachelor’s or Master’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
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5+ years of experience in performance/digital marketing, preferably in a B2B environment.
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Proven track record of managing high-performing teams and successful marketing campaigns.
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Strong analytical skills and expertise in marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms.
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Deep understanding of SEO, SEM, PPC, and data analytics.
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Experience with Hubspot, Salesforce, or similar CRMs.
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Excellent communication and leadership skills.
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Experience in the healthcare or SaaS industry is highly desirable.
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Advanced German and English
Additional Information
Why You'll Love Working with Us
We provide a comprehensive range of benefits to support your success and well-being:
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Employee Stock Option Plan (ESOP). Be part of the Docplanner Group’s success as both an employee and a shareholder.
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Flexible Working Hours with a Hybrid Model. Enjoy the flexibility to alternate between working from our Berlin office and from home.
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30 Vacation Days. Take the time you need to recharge and maintain a healthy work-life balance, including the option to work remotely for up to 90 days per year.
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Health, Learning, and Well-being. Access Babbel for language learning, EGYM Wellpass for fitness, Ifeel for mental health support and a Business Bike leasing program to stay active.
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Structured Onboarding. Start with a tailored, role-specific onboarding process at our Munich office, equipped with premium hardware to set you up for success.
- Employee Discounts and Team Events. Benefit from exclusive discounts and enjoy team activities that foster connection and engagement.
