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AG Barr

National Account Manager - RTM

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Manage and grow AG Barr’s national wholesale accounts across the on-trade drinks portfolio. Responsibilities include developing strategic growth and joint business plans, managing customer relationships and negotiations, forecasting, promotional execution, budgets, distribution, revenue, profitability, and account KPIs. The role requires using sales data and market insights to optimize performance, coordinating with demand planning and internal teams, and maintaining effective communication with wholesale buying, operations, and marketing stakeholders.
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Job Title: National Account Manager - RTM

Location: Field , Nationwide

Contract: Permanent, Full time

Are you ready to Be Your Best Barr None? 

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We have an exciting opportunity to join a growing On Trade team and represent market leading products from the FUNKIN Cocktails, Frobishers, Fentimans, Rubicon, Bundaberg and IrnBru range.

As our National Account Manager you  will Represent the On Trade team in key National Wholesale accounts by managing and developing a strategic growth agenda that focuses on volume, revenue, and profit across the AG Barr brand portfolio. You’ll also Serve as the primary commercial link between AG Barr brands and key wholesale buying teams, managing end-to-end account mechanics from range distribution to an effective promotional strategy.

As our National Account Manager your responsibilities will include...

  • Commercial delivery - across a National Wholesale account base the NAM will work towards the building and delivery of a strategic growth plan that focuses on Invoice Revenue, Volume, Distribution, NPD and P&L.
  • Relationships & Negotiation - developing and maintaining exceptional, long term relationships with key decision makers across buying, operations, and marketing teams within wholesale accounts. Regular account review with decision makers and manage internal network, route to market and spirit partner relationships where applicable. 
  • Joint Business Plans - The NAM is responsible where applicable for developing, agreeing & delivering a joint business plan within their key customer base to drive mutual business benefit, alongside targeted business growth through development of sales fundamentals and value for money from A. G. Barr promotional investment. 
  • Forecasting – Working with the wider account team and Demand Planning the NAM will lead and be responsible for all forecast KPIs linked to their key accounts delivering availability within their customer from “AG Barr to Depot”, “Depot to Store” and then “Store to Shelf”
  • Budget Investment - Agree, manage and adhere to authorised budgets, customer investments and customer trading terms to maintain a profitable business model for AG Barr.
  • Promotional and activation execution - working with the National Wholesale account base to deliver a timely and effective promotional plan across core brands. The execution of this plan should focus on driving awareness and availability of core range whilst delivering profitable growth for AG Barr. There should be a continual evaluation of all agreed activation against key performance metrics.
  • Insight & Data - Responsible for utilising data and insight to deliver a category first approach to selling. Strong data fluency with the ability to interpret sales reports and track market trends with a view to enhance the consumer experience and optimise customer and AG Barr performance. 
  • Communication - Responsible for developing and agreeing the necessary level of internal communication and process to be followed to ensure clear and concise business decisions are made between parties. Strong external communication skills required to ensure the customer is always clear on decisions which may impact on their business.
  • Management of Work -  Responsible for completing all required administration (internal & external) in line with agreed process, procedure &  deadline’s. 

What you’ll bring…

  • Proven sales experience within the FMCG sector, with a significant portion in National Wholesale or similar strategic sales role.
  • Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks).
  • Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
  • Excellent IT skills (Google Suite, Excel, PowerPoint & Word).  Able to learn new packages (Cognos, IRI/Kantar, Demantra)
  • High Level of Numeracy and good attention to detail 
  • Highly Organised
  • Good communicator (especially remotely)

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

  • Competitive salary bench marked against market rates
  • Annual bonus scheme linked to business and individual performance
  • Defined contribution L&G pension with employer contribution
  • 34 days holiday
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Private Medical cover
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Ongoing professional development and access to Learning and Development programmes and content

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

Closing date is 30th September

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