PPC Manager

Role: PPC Manager

Function: PPC | Google Ads | Acquisition Strategy

Responsibility: Drive new customer growth via PPC strategies for our e-commerce clients 

Reports to: Head of Acquisition and occasionally the COO

Location: Hybrid/flexible - Leeds Head Office and working-from-home options

Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday

Our core values: 

1. Extreme ownership - taking responsibility for every outcome within your control.
2. Quality - how you do one thing is how you do everything.
3. Profit - we think making money is great, especially for our partners.
4. Personal happiness - you are here because you want to be.

Background:

Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK with a team of 25 A-Players. In 2022, we spent over £20m on Meta, TikTok, and Google profitably for our clients, who include the likes of The Essence Vault, Art of Football, Public Desire, and many more. 

In Q3 ‘23 we’ve been making changes to our organisational structure, recruitment processes, and sales funnels to unlock the next stage of growth. You will be playing an important and exciting role in helping us grow our PPC function to become industry-leading.

Reporting directly to our Head of Acquisition, you will ensure the success of a multitude of clients from a range of different niches. From onboarding to Soaring, you will help brands achieve their goals and scale them to the moon, all while upholding our core values of extreme ownership, quality, happiness, and profit. 

On a day-to-day basis, you’ll have complete autonomy in formulating your clients’ acquisition strategies through Google Ads (some spending north of £100k per month on the platform). You’ll be using powerful analytical tools such as Google Analytics, Shopify reports, and Triple Whale to ensure every decision you make is data-driven. It’s vital that you’re hitting your clients’ CAC, NC-ROAS, eROAS, and ad spend targets. 

This is a career-defining opportunity; allowing the right candidate to take on start-up-style responsibilities and have a direct impact on catapulting Soar into the stratosphere.

Main Accountabilities:

• You will ensure the success of a multitude of high-spending clients from a range of different niches. Being able to generate results under pressure is key. Poor results = poor client retention rates
• You will be strategising, building, and executing campaigns on Google Ads on an ongoing basis for multiple clients. In some instances, spending over £5,000 per day on the clients’ behalf
• Building and maintaining a diverse portfolio of high-ticket clients
• Communicating with your own clients regularly via Slack and Google Meet
• You'll be expected to assist with the training of new and existing media buyers within our team. You'll also be expected to contribute to the improvement of our internal processes within the department;
• Work closely with the Head of Acquisition to align on activity and progress
• Provide expertise on current eCommerce best practices, including but not limited to; Paid Ads, Retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc
• Keep up to date with eCommerce best practices of tomorrow through training, research, etc
• Effectively communicate and collaborate across the Company
• Think how our clients think.

Success in 6 months:

• Have a proven performance consistently across your client base. Pushing ad spend and growing month-on-month revenue for your clients all while maintaining their profit margins
• Delivering impactful training sessions to the rest of the PPC team and mentoring them daily
• Pushing management/leadership. Questioning the way we do things and bringing new ideas to the table on a weekly basis
• The Head of Acquisition is overheard saying to the COO, “The new PPC Manager is smashing it, we’d never have been able to grow this much in such a short space of time without them…”

Success in 12 months:

• Have an immaculate track record in driving results for your client base. At this point, you’ll probably have a few clients whom you’ve completely transformed their brand and lives
• Be in a position where a whale-sized client comes through the doors and management has no hesitation in assigning them to you (as you can handle anyone and anything)
• Have played a key role in implementing new processes or technologies within our PPC function that’s improved client satisfaction, employee engagement, or profitability.
• Have progressed to a senior PPC manager.

Success in 24 months:

• You will have progressed up the ranks to management (becoming ‘Head of PPC’ and responsible for a team of 5-6 people)
• You will have made a name for yourself in the e-commerce industry
• Have implemented a handful of new processes or technologies that have forever changed the way we do things
• You will have made a huge impact in the upskilling of PPC executives to the point where anyone in the team will be able to handle a whale client. An executive you helped mentor will have also progressed to the PPC manager role.

Attitude: You,

• will take complete ownership of your successes and failures
• are entrepreneurial with the ability to see the bigger picture
• have a proactive approach
• have exceptional attention to detail
• confident in building long-term relationships with your client base
• can self-manage and prioritise tasks efficiently
• have excellent leadership qualities.

Experience & skills:

• You need at least 2 years of experience running Google Ads for e-commerce brands at a high level
• Previous agency experience is ideal. If not, you must have experience within a 7-9 figure e-commerce brand.
• A broad understanding of Shopify and e-commerce. If you’ve never heard of Shopify, Klaviyo, or Triple Whale then this role won’t be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands
• Top-notch research skills. With the need to pivot from client to client, you’ll need to be able to do in-depth research and get up to speed on the industry and market quickly.

The benefits of working at Soar:

• Our incredible client base. We work with a wide range of companies, spanning multiple niches and continents. You will be working in collaboration with some of the fastest-growing and most established DTC e-commerce companies in the world.
• Building your skills. Our diverse service offering and client base ensure that no two days are the same - with opportunities to broaden your skillset at every turn. We’re committed to ensuring that all of our team are constantly developing and evolving toward their own personal goals and you would be no exception!
• Ongoing mentoring. You will learn how to advertise and write copy better than 99.9% of media buyers which is an incredibly sought-after and high-paid skill set. You will get many hours of 1-on-1 coaching/mentorship with our senior management team.
• Start-up sensibilities. You have the rare opportunity to work with a 3-year-old agency and have a huge impact on how we do things.
• Flexible, hybrid working. We’re a modern agency, with trust and respect for everyone who works here. As such, we offer the option to work from our vibrant Leeds office, from home, or a combination of both.
• Free food with weekly Friday Deliveroo
• Numerous internal social activities are arranged by our social sec at the end of each month. We also host larger social events at the end of each quarter!