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The Product Manager will build and manage the content ecosystem, oversee UGC strategies, analyze operations data, and enhance relationships with content creators to drive business growth.
About NetEase Games:
As a leading internet technology company based inChina, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates someof China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/
Responsibilities:
- Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
- Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channelplayer ecosystem operation plans, and drive implementation.
- Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
- Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.
Requirements:
- Bachelor's degree or above, with the ability touse English as a working language;
- Experience in overseas content creator operations and building overseas content ecosystems is preferred.
- Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
- Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
- Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
- Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
What you need to know about the Bristol Tech Scene
Along with Gloucester, Swindon and Bath, Bristol is part of the "Silicon Gorge" tech hub, a region in the U.K. renowned for its high-tech and research-driven industries, with a particular emphasis on sustainability and reducing environmental impact. As the European Green Capital, Bristol is home to 25,000 cleantech companies, including Baker Hughes and unicorn Ovo Energy. The city has committed to achieving net-zero emissions within the next decade.
