The Regional Head of Marketing will strategize and lead marketing efforts specific to the French market, including content localization, brand awareness, lead generation, and managing a small team. Responsibilities include analyzing market trends and optimizing initiatives while working to educate the French market on SEO.
As Ahrefs continues to experience strong growth, particularly in the French market, we are seeking a dynamic and hands-on Regional Head of Marketing to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing. This is a brand new role that will be a key part of our passionate and talented global marketing team.
Responsibilities
- Serve as the driving force behind Ahrefs' marketing efforts in the French market, taking a hands-on approach to all aspects of the marketing mix
- Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
- Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
- Manage all French related marketing activities including content creation, events, partnerships, and public relations.
- Lead efforts in educating the French market in SEO best practices, placing Ahrefs front and center.
- Organise and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
- Analyse market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
- Build out and manage a small, agile marketing team, providing mentorship and guidance to ensure efficient and effective execution
- Report on market performance to senior leadership
Requirements
- 3+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry
- Good knowledge in using Ahrefs product and understanding of its application in the French market.
- Proven track record of developing and executing successful marketing strategies in the French market
- Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Fluency in French and English, both written and verbal
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Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!
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