Axsome Therapeutics, Inc. is a biopharmaceutical company developing and delivering novel therapies for the management of central nervous system (CNS) disorders. The Axsome team is a lean, dynamic group of individuals committed to addressing unmet needs for patients with CNS disorders. Axsome is based in New York City.
About This Role
Axsome Therapeutics is seeking a Regional Marketer (RMK) to be a field-based extension of the Migraine Marketing team that will focus on commercial KOL engagements with CNS experts to gain insights into national, regional, and local opportunities, provide a bridge between regional markets and headquarters, and regionally support the brand strategy and inform strategic direction. Additionally, the RMK will lead Peer to Peer speaker development, training, and support the execution of promotional programs and national and regional congress activity.
This role will liaise with other field-based leaders, within approved SOPs, including but not limited to Field Medical, Sales, Training, as well as Corporate based colleagues in Marketing, Sales, Market Access, Market Research, and Medical Affairs, as appropriate. Additionally, the RMK will help develop and execute HCP marketing initiatives in line with brand strategies and objectives. This individual will report to the Senior Director, Regional Marketing for Neurology.
This is a field-based position in the Southeast Region that includes VA, NC, SC, GA, AL, MS, LA, FL. Candidates must live in the geography.
Job Responsibilities and Duties include, but are not limited to, the following:
KOL Engagement
- Function as a thought leader liaison to key KOLs within the migraine community and build bridge to/from customer to Axsome Therapeutics
- Develop and maintain KOL engagement plans and influence maps for thought leaders
- Engage with KOLs at local, regional, and national congresses and advocacy events to discuss brand, disease state and commercial strategy as well as facilitate engagements and opportunities for executive leadership in support of marketing initiatives
- Gather insights from key thought leaders to inform brand strategy and support development of content, tactics, and resources, when appropriate
Brand Strategy
- Support cross-functional teams to gather key customer insights and input on the marketplace by garnering insights on commercial strategy, including designing local marketplace tactics, clinical messaging, access, and educational needs.
- Supporting the execution of approved Commercial Advisory Boards
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
- Design, Facilitate, participate in, and attend advisory boards, where appropriate
- Speaker Bureau Management & Execution
- Identify and develop HCP and access speakers to provide compliant, high-quality speaker programs on disease state, mechanism of disease, and product, when appropriate
- Ensure appropriate and compliant execution of speaker programs
- Monitor speaker performance at events and develops speakers to provide high quality promotional education through coaching as needed
- Work with Marketing and contracted speakers to gain and synthesize feedback on current and future content development
Requirements / Qualifications
- Bachelor’s degree (required); Graduate degree preferred
- 8 years of pharmaceutical industry experience
- 2 years of cross functional experience in at least 2 of the following areas: Field Sales, Field Sales Leadership, Product Marketing, Thought Leader Engagement, Key Account Management, Engagement with professional healthcare organizations
- 50-75% travel, by air or car, is regularly required
Experience, Knowledge and Skills
- Demonstrated success and expertise with thought leader engagement, ad boards and speaker’s bureau- strongly preferred
- Marketing, sales management, and/or extensive pharmaceutical product launch experience- strongly preferred
- Proven ability to successfully manage accounts in a large geographical territory including both academic and community-based HCPs
- Demonstrated ability to build productive stakeholder relationships internally and externally with impactful engagement tactics
- Clinical knowledge and aptitude in complex/competitive disease states, preferably in the Migraine market.
- Strong intellectual curiosity with a desire to continuously learn and improve by applying new knowledge and skills on the job and innovate with market dynamics
- Highly collaborative with the ability to manage multiple projects simultaneously
- Self-starter with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information/resources consistent with the over-arching strategy
- Effective verbal and written communication skills
Salary & Benefits
The anticipated salary range for this role is $160,000 - $190,000. We encourage candidates of all levels to apply as there may be flexibility on final job title and responsibilities. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location. Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package.
Axsome is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, sexual orientation, gender identity, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
Axsome Therapeutics does not accept unsolicited resumes from recruiters or third-party recruitment agencies and will not pay placement fees for unsolicited candidates that are sent to hiring managers, the HR team or other Axsome team members. Only approved vendors who have been explicitly asked to support a specific search will receive access to our Applicant Tracking System to submit candidates for consideration.
