Senior Advocacy Manager

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
About the Role
HiBob is looking for a talented Senior Advocacy Manager (maternity leave cover) to take the lead in driving customer advocacy, storytelling, and proof across our global markets.
This role is a unique blend of strategy and execution - ensuring our customer marketing engine continues to deliver meaningful impact while evolving and scaling programs that turn customers into brand champions.
You'll be at the heart of the action, partnering closely with Sales, Customer Success, and Marketing to bring customer stories to life, build advocacy at scale, and strengthen the voice of our customer community. Through customer recognition initiatives, sales reference programs, and powerful case studies, you'll ensure HiBob's customers are front and centre in everything we do.
At HiBob, we're on a mission to modernize people management and help fast-growing companies put their people first. Our culture is collaborative, energetic, and rooted in authenticity. You'll join a passionate global team that celebrates customer success and creativity, and you'll make a measurable impact from day one.
If you're excited by the idea of leading customer marketing at scale and amplifying some of the world's most inspiring HR stories, we'd love to hear from you.
Job Requirements
Who You Are

• You're an experienced Customer Marketer with a strong background in customer advocacy within a SaaS environment, thriving at the intersection of strategy, creativity, and execution.
• You've led customer advocacy programs and know how to engage customers as storytellers and champions.
• You're structured, data-savvy, and collaborative, with strong stakeholder management and project leadership skills.
• You're comfortable working with Salesforce or other CRM and attribution tools
• You're curious about innovation and efficiency - familiarity with AI and automation (especially GPT workflows) is also a strong plus.

Job Responsibilities
What You'll Do

• Lead and optimise our global customer advocacy programs, amplifying customer voices across channels and regions.
• Manage the end-to-end sales reference program, ensuring efficiency, quality, and seamless collaboration between Sales, Customer Success, and Marketing teams.
• Own and evolve customer storytelling - from identifying powerful success stories to creating assets that align with brand and business goals.
• Drive the Voice of the Customer program, gathering insights that inform marketing, product, and GTM strategies.
• Oversee customer reward and recognition initiatives, ensuring smooth vendor relationships and flawless execution.
• Partner cross-functionally with Sales, CS, and Product Marketing to identify proof gaps and activate advocates across key regions and industries.
• Streamline advocacy efforts by centralising assets and empowering teams across the business to easily access and leverage customer stories.
• Collaborate with analysts for case studies, customer outreach and customer narratives
• Use data to measure, report, and optimise advocacy performance, linking it directly to pipeline, ARR, and retention outcomes.
• Continuously improve systems and workflows by leveraging automation and GPT-enabled tools to scale efficiency and impact.

Benefits
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation alongside all of this:

• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
*** Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class* (*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.