Locations: Austin, Houston, Dallas, Chicago
About the Role
We are looking for an experienced, enthusiastic and highly-motivated Senior Field Marketing Manager, Enterprise, Central Region who will be responsible for building the growth marketing strategy and managing field initiatives from end-to-end marketing to the Enterprise segment in the US.
You will build the marketing plan for the region, integrating field campaigns and events, ABM initiatives, and partner marketing activities in order to grow Cloudflare's customer base. You have a natural inclination to measure the effectiveness of marketing activities, show strong project management skills and are able to think strategically while orchestrating many moving parts. The programs you oversee will ultimately amplify campaign and event initiatives to drive demand and pipeline in the Americas Central Enterprise region.
Responsibilities
- Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities in order to grow our customer base and drive demand for Cloudflare.
- Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
- Work with cross-functional team members (Sales, BDRs, MarkOps, MarTech, SalesOps, ABM Marketing, Product Marketing, Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
- Ensure that your accounts get the right share of corporate and regional resources that provide marketing aircover (Branding, PR, ABM, Pay Per Click, Social, Advertising, Outbound Campaigns, etc).
- Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance.
- Track spend within the allocated budget, and build effective reports to determine performance and ROI (efficiency) of marketing initiatives.
- Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
- Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.
Requirements
- Must have 8+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.).
- Must be comfortable with reporting and communicating marketing impact across the organization.
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
- Prior marketing experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus.
- Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
- Understanding of the customer journey and the best marketing approaches by stage
- Hands-on experience with Salesforce, Marketo, Tableau (or other marketing automation and analytics tools).
- Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with curious and creative mindset
- Team player with exceptional organizational skills, and the ability to work strategically and tactically.
- Ability to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
- Excellent writing and presentation skills
- Ability to travel when needed (30-40%)
Compensation
Compensation may be adjusted depending on work location.
- For Colorado-based hires: Estimated annual salary of $139,000 - $169,000
- For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000
- For Bay Area-based hires: Estimated annual salary of $149,000 - $183,000
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
