The Senior Manager, Global Sponsorship New Business Development, is a key member of the Business Development team responsible for generating revenue by developing and selling integrated marketing partnerships for the NFL globally.
This position will work collaboratively across the NFL to identify partnerships that support key initiatives such as NFL FLAG, International growth, audience growth across youth, multicultural and women, and game innovation.
This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
Essential Functions:
- Responsible for developing global pipeline and partnership development to reach Sponsorship revenue goals.
- Cultivate global and local market category prospects through category analysis and market research, with a focus on international markets without a dedicated new business resource.
- Establish and build relationships with key external contacts (e.g., corporate decision makers at Fortune 500 companies and influencers in the sports marketing and agency world)
- Pursue prospects through contact strategy, development and delivery of sales presentations, negotiation, and contract execution.
- Actively contribute innovative thinking and fresh ideas that help lead to new revenue generating sponsorship opportunities and contribute to cross-functional working groups consisting of key internal stakeholders (e.g., Media, IT, Football Operations, Social Responsibility, etc.) to develop customized marketing platforms that align with prospective partner objectives
- Develop and write strategic, customized presentations and partnership proposals for prospects.
- Effectively maintain sales pipeline and report documents, as well as other duties as directed.
- Help manage Sponsorship Business Development Senior Coordinator contributions to the team in partnership with Senior Director
Required Education and Experience:
- Degree educated (Marketing/Digital, Administration/Business, Finance and/or related)
- Minimum 7 years’ experience in sponsorship sales and/or business development experience at league, team, agency, and/or company
- Excellent written and verbal communicator; ability to build trusted relationships and influence across all levels both internally and externally.
- Proficiency in using PowerPoint, Excel, and Word
- Multitasking skills and good time-management skills
- Passport (for international travel)
Other Key Attributes / Characteristics
- Energetic, self-starter with a passion for uncovering synergies between Fortune 500 brands and the NFL
- Strong knowledge of sports marketing and/or sponsorship landscape
- Proficient in conducting industry research, prospecting, outreach, pitch ideation, and proposal development.
- Excellent written and verbal communicator
- Ability to build trusted relationships and influence across all levels both internally and externally.
- Experienced in leveraging network to initiate and develop relationships with senior level marketing executives.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
