400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding.
Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.
Join our team of 5 as a Senior Performance Marketing Manager! You'll manage mobile app UA campaigns, collaborate with teams and partners, and optimise performance across channels like Facebook, TikTok and others.
Your Experience
Must have:
- Experience: 5+ years of experience in digital marketing, with a minimum of 3 years specializing in mobile app UA channels.
- Technical Skills:
- Proficient in Facebook Ads, TikTok, Snapchat, and other relevant channels and tools;
- Strong understanding of bidding strategies, attribution models, and campaigns management;
- Experience in working with marketing APIs and with automation tools.
- Analytical Skills:
- Advanced data analysis and problem-solving skills;
- Ability to interpret complex data sets and translate them into actionable strategies.
- Privacy: Understanding of principles of GDPR, CCPA and other regulations;
- Creativity: Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives.
- Soft Skills:
- Excellent communication and collaboration skills;
- Self-motivated, detail-oriented, and results-driven.
What you'll be doing
You'll be responsible for:
- Manage end-to-end campaign setup, including budget allocation, creatives assets management: ad copies and creatives requests;
- Continuously monitor, analyse, and optimise campaigns for KPIs;
- Collaboration with multiple teams within the organisation: privacy, AdTech, finances, product, analytics, creative studio and others;
- Communication with external partners: MMPs, AdNetworks, freelancers;
- Present regular performance reports and strategic recommendations to stakeholders;
- Stay updated on the latest AdNetworks trends, tools, and best practices;
- Identify and test new opportunities for scaling campaigns and improving efficiency.
#LI-YY1 #LI-Hybrid
Salary Range - gross per month
€4.100—€5.850 EUR
Salary Range - per year
£74,000—£85,000 GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
