Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
As the Senior Product Marketing Manager for Homeowner & Moving Services at Zoopla, you will sit within the Marketing team and be dedicated to maximising consumer engagement and value for homeowners, driving them towards high-value actions like using our "Find and compare agent" service and leveraging our integrated Moving Services ecosystem. You will be both embedded in the cross functional product and marketing team for Homeowner & Moving Services, whilst being one of the senior marketing managers in the marketing team.
You will be the Marketing Subject Matter Expert for the entire homeowner journey, acting as the crucial interface between the Marketing and Product teams to grow our high-intent audience, known as MyHome users, through to successful service adoption.
Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the homeowner's journey from initial valuation tracking, to agent instruction, and finally to the adoption of associated moving services (e.g., mortgage, conveyancing, removals).
Your ultimate goal is to optimise the consumer path to maximise high-value seller and moving services leads delivered to our estate agent customers and service partners. This is achieved by boosting vital metrics like MyHome sign-ups, feature adoption, agent instruction requests, and successful hand-offs to moving service providers.
Key Responsibilities & Focus Areas:1. Homeowner Marketing Strategy & Representation- Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services.
- Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
- Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action (e.g., claiming their home, booking a valuation, using Find an Agent, engaging with mortgage advice/conveyancing quotes).
- Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across:
- CRM/ECRM: Optimising automated communications to nurture homeowners, driving them not only to agent comparison tools but also to Moving Services at key moments (e.g., post-valuation, pre-listing).
- Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries (e.g., "how to find a conveyancer," "best mortgage rates for home movers").
- Performance Marketing: Ensuring campaigns for both seller and moving services have optimised messaging and handover points.
- Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners.
- Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release within the homeowner or moving services experience.
- KPI Ownership & Reporting: Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs.
- Insight Translation: Continuously analyse the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimise current campaigns and drive both seller and moving services leads.
- Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and associated moving services to identify opportunities for Zoopla to gain an edge.
Key Performance Indicators (KPIs):
- High-Value Leads (delivered to agent customers)
- Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested)
- MyHome (Active Homeowner) Sign-up Volume
- Agent Valuation Request/Find an Agent Comparison Volume
- Homeowner Feature Adoption & Retention Metrics
Core Competencies for Success:
- Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey.
- Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content).
- Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs.
- Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes.
- Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority.
- A customer-first mindset and a passion for creating impactful consumer experiences.
