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Catena Media

Senior SEO Strategist

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Hybrid
Malta
Hybrid
Malta

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The Senior SEO Strategist is responsible for planning, implementing, and managing the overall media partner SEO strategy for Catena Media. This includes, but is not limited to: content strategy, link building, keyword strategy, site health, site speed and reporting on ALL Catena partner network sites.

YOUR CHALLENGE:

  • Plan, develop and implement SEO strategy and align with the business’s overall goals and objectives.
  • The formulation of SEO strategies is done in conjunction with the Head of SEO and the Director of Content & Strategy to meet the company’s targets and goals.
  • Develop and improve the SEO process across all three pillars:
  • Technology: technical underpinnings of a website: HTML code, URL structure, HTTPS status codes, XML sitemaps, page load speed, Core Web Vitals etc. 
  • Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, Schema, FAQ, Snippets etc.
  • Expertise-Authority-Trust (E-A-T): Ensure partner sites are sending the right signals to search engines that we are trustworthy, reputable and, reliable.
  • Continue to evolve the process for inbound link opportunities and link building strategies which can include content outreach and link-worthy news campaigns.
  • Collaborate with stakeholders on SEO best practices, including: UX, News, internal links, backlinks, content strategy and content optimization etc. 
  • Lead the prioritization of page optimizations based on revenue potential, expected return, and partner ranking objectives.
  • Ranking objectives will be based on existing Catena-owned sites. In some cases, a media partner site will provide the best opportunity for P1.
  • Manage and mentor team members in implementation of SEO best practices and career development.
  • Conduct SEO training to internal team members.

TO DO IT, YOU WILL NEED:

  • The Senior SEO Strategist must have at least five years of experience in SEO, or performance-based marketing experience, and a college degree.
    Qualifications include:            
  • At least five years of SEO / Performance Marketing experience
  • Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
  • Key skills: Technical SEO, On-Page SEO, Reporting, Keyword research, data analysis.
  • Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog)
  • Experience with multiple Content Management Systems (Blox, WordPress, etc)

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