Senior Specialist, Performance Marketing

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
 

We are looking for an innovative and organised Senior Specialist, Performance Marketing to join the Performance Marketing Team. You will report to the Senior Manager, Performance Marketing Manager and work on new markets as part of Global Expansion. You will be responsible for supporting the management and execution of all aspects of biddable media across our fastest growing markets.

We offer flexible working which allows you to choose where you prefer to work (at home or in office); however, you must reside in the UK and be willing to attend the office for in-person collaboration.

What you will do

• You will be responsible for campaign planning, execution and management across all biddable media, including PPC, paid social and programmatic display.

• You will oversee budget pacing, forecasting, and spend allocation across biddable channels to maximise efficiency and ROI.

• You will execute daily bid adjustments, audience segmentation, and creative optimisations to drive performance.

• You'll manage execution of day to day biddable media optimisations.

• You'll monitor and report on campaign performance.

• You'll analyse performance to identify growth opportunities within the accounts.

Who you are

• You have 2+ years hands-on experience with set-up, day to day management and optimization of paid search, programmatic display and paid social platforms including Google Ads, Meta Ads, and DV360  with a focus on performance and growth.

• You have a strong track record of managing significant budgets.

• You have excellent analytical skills with a proven ability to optimise campaigns through the application of data insights.

• You have working knowledge of business intelligence tools and data visualisation platforms such as Adobe Analytics, Tableau and Data Studio.

Desirable but not essential

• Broader knowledge of various AdTech and MarTech platforms.

• Knowledge of other languages.

• Experience with multi-touch attribution models and incrementality testing.

This is a full time, permanent role with full benefits, including 25 days paid time off plus Christmas off, annual bonus, company stock, health and dental insurance, and pension. We have an office in central London, but our working location policy is fully flexible.

Our recruitment process includes a phone-screen and 2 rounds of interview.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, gender reassignment, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.

All job offers are contingent on a background check screen that complies with applicable law.   

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.