At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Sr. Specialist, Community Engagement to help build, nurture, and grow meaningful relationships with members, athletes, creators, partners, and the broader performance community. As a key member of the Social Media team, you will lead community engagement efforts across social platforms, translating audience conversations into actionable insights while creating opportunities for deeper connection with the WHOOP brand. This role will partner closely with Creative, Brand, Product Marketing, Sports & Talent, Communications, and Customer Experience teams to drive engagement, advocacy, and community-led storytelling that strengthens member affinity and fuels business growth
RESPONSIBILITIES:
Lead day-to-day community engagement across Instagram, TikTok, LinkedIn, X, Reddit, and emerging platforms, fostering authentic relationships with members, athletes, creators, partners, and prospective customers.
Develop and execute platform-specific community engagement strategies that drive audience growth, participation, advocacy, and brand affinity.
Partner cross-functionally to activate community engagement around product launches, partnerships, campaigns, athlete moments, and key cultural events.
Monitor community sentiment, social conversations, and emerging trends, surfacing actionable insights and recommendations to stakeholders across Marketing, Product, Customer Experience, and other teams.
Establish feedback loops that elevate member perspectives, product feedback, and recurring community themes to inform decision-making across the organization.
Track and analyze engagement, sentiment, and community health metrics, using performance insights to continuously optimize community strategies and initiatives.
Serve as a subject matter expert on social platform best practices, internet culture, and community trends, identifying opportunities for WHOOP to engage authentically and remain culturally relevant.
QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
3-5 years of experience in community management, social media, digital marketing, or a related field, preferably supporting a consumer-facing brand.
Proven experience developing and executing community engagement strategies across multiple social platforms, including Instagram, TikTok, LinkedIn, X, and Reddit.
Experience managing integrated social campaigns from planning and execution through measurement and optimization.
Strong understanding of social listening, community management, and analytics tools, including platforms such as Sprinklr, PLOT, or similar technologies.
Exceptional written communication skills with the ability to adapt messaging and brand voice across audiences, platforms, and conversation types.
Demonstrated ability to build strong cross-functional partnerships and effectively manage multiple priorities in a fast-paced environment.
Passion for sports, performance, health and wellness, technology, and community-driven brands.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
