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About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Role Summary
As a Technical SEO Manager, you will be responsible for providing ad-hoc consultancy regularly to enterprise clients, conducting in-depth technical audits, and supporting large-scale website migrations. You will also play a key role in AI-focused SEO optimization, ensuring that clients' sites are technically aligned with the latest AI-driven search trends and ranking opportunities.
Key Responsibilities
- SEO Consultancy: Provide weekly ad-hoc technical SEO support to enterprise clients, answering queries, reviewing implementations, and offering strategic recommendations.
- Technical SEO Audits: Conduct comprehensive technical SEO audits, analyzing site health, Core Web Vitals, crawlability, indexing, structured data, and other key ranking factors.
- Website Migrations: Support client internal teams with complex website migrations, including domain changes, platform transitions, and site architecture improvements to minimize ranking disruptions.
- AI Optimization for Search: Advise on and implement technical SEO best practices to enhance visibility in AI-driven search results, including AI Overviews, structured data enhancements, and content indexing strategies.
- Technical Implementation: Work closely with developers, product teams, and content strategists to implement SEO recommendations efficiently.
- Monitoring & Troubleshooting: Use tools like Google Search Console, Screaming Frog, Sitebulb, and Log File Analysis to identify and resolve technical SEO issues.
- SEO Strategy & Innovation: Stay ahead of industry trends, algorithm updates, and emerging AI-driven search features, ensuring clients’ SEO strategies remain competitive.
Key Skills & Experience
- 3+ years of hands-on technical SEO experience (agency experience preferred).
- Strong knowledge of enterprise SEO strategies, including large-scale site architecture, crawl optimization, and JavaScript SEO.
- Proven experience conducting SEO audits using tools like Screaming Frog, Ahrefs, SEMrush, and DeepCrawl.
- Expertise in website migrations, including redirects, URL structure changes, and risk mitigation.
- Understanding of AI-driven search trends, such as AI Overviews, structured data for AI indexing, and optimizing for search generative experiences.
- Familiarity with Google’s Search Generative Experience (SGE) and how AI impacts search rankings.
- Proficiency in log file analysis and debugging crawlability issues.
- Strong grasp of Core Web Vitals, page speed optimization, and technical performance improvements.
- Basic knowledge of HTML, JavaScript, and structured data markup (Schema.org).
- Experience collaborating with development teams and CMS platforms such as WordPress, Shopify, and headless CMS.
- Excellent communication skills, with the ability to translate complex technical SEO insights into actionable recommendations for enterprise stakeholders.
Nice to Have Skills
- Knowledge of Python for SEO automation (e.g., data scraping, log file analysis).
- Experience with server-side SEO (e.g., edge SEO, Cloudflare Workers, CDN optimization).
- Understanding of Google’s AI advancements and their implications for search strategy.
What you need to know about the Bristol Tech Scene
Along with Gloucester, Swindon and Bath, Bristol is part of the "Silicon Gorge" tech hub, a region in the U.K. renowned for its high-tech and research-driven industries, with a particular emphasis on sustainability and reducing environmental impact. As the European Green Capital, Bristol is home to 25,000 cleantech companies, including Baker Hughes and unicorn Ovo Energy. The city has committed to achieving net-zero emissions within the next decade.
