About MyShell
MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.
Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.
About the Role
We are seeking a dynamic and strategic Marketing Manager with a strong focus on Web3 technologies. The ideal candidate will have a background in emergent consumer brand marketing and possess excellent brand sense. Proficiency in Chinese is essential for this role, and the candidate should be located in an Asian city.
Responsibilities
- Develop and execute marketing strategies to support Web3 projects.
- Create compelling content for social media platforms, especially Twitter, to engage the Web3 community and generate excitement around our projects.
- Design engaging and videos that highlight brand image and value, using innovative concepts to enhance brand attention and impression.
- Initiate marketing campaigns to accompany major product updates and community events. This includes hands-on work from planning to task detailing to content delivery, requiring significant communication and documentation efforts to be executed personally.
- Collaborate with marketing and product teams to plan and implement social media campaigns across all stages of project launches, from pre-launch to post-launch.
- Monitor and analyze social media metrics to optimize content performance and inform future strategies.
- Engage with the community, respond to inquiries, and foster positive relationships with influencers, partners, and key stakeholders.
- Stay up-to-date with the latest trends, best practices, and platforms in social media marketing and the Web3 space.
Qualifications
- Proven experience in managing successful marketing campaigns, particularly in emergent consumer brand and brand concept marketing.
- Deep understanding of the emergent consumer brand ecosystem, including brand building and market promotion.
- Strong interest in Web3 technologies, including cryptocurrencies, NFTs, and blockchain, with a willingness to learn and stay updated with emerging trends.
- Experience in all stages of project launches, from pre-launch to post-launch.
- Strong brand-building skills and a keen sense for creating content that aligns with our brand voice and resonates with our target audience.
- Excellent written and verbal communication skills in both English and Chinese.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced, remote environment.
- Strong creative skills and ability to develop innovative marketing concepts.
What We Offer
- Competitive salary and equity package, commensurate with experience and location.
- Flexible working hours and a fully remote work environment, with the ability to collaborate effectively across time zones.
- A dynamic and collaborative work environment that fosters innovation, growth, and professional development.
- The opportunity to work on cutting-edge technologies and help shape the future of AI, transforming industries and making a global impact.
